中国直销行业发展研究中心成立于2006年5月，是由北京大学经济学、管理学、法学、社会学等领域的教授及其他部门学者和具有实践经验的营销专家组成的跨学科应用型学术研究机构。中心致力于在全球化和改革发展环境下中国直销行业发展的经济理论、法律法规、社会实践等方面的研究，为推动中国直销行业的健康发展，为中国完善市场经济体制做出贡献。
北京大学中国直销行业发展研究中心实行理事会领导下的主任负责制。现任主任为北京大学副校长兼北京大学汇丰商学院院长海闻教授。北京大学中国直销行业发展研究中心隶属于北京大学深圳研究生院，是北京大学汇丰商学院研究机构之一。
北京大学中国直销行业发展研究中心近期主要工作：
1. 开展关于直销的实践研究和市场调研；
2. 开展关于直销的理论研究和学术交流；
3. 建立与政府部门和立法机构沟通的渠道，为直销立法提供理论依据和参考意见；
4. 培养掌握直销相关理论、熟悉相关法律法规、具有直销管理能力的中高级工作人员。
About the Research Center for Direct Selling (RCDS) at Peking University
The Research Center for Direct Selling (RCDS) at Peking University, founded in May 2006, is an interdisciplinary, practical academic institution consisting of Peking University professors in the fields of economics, management, law and sociology, as well as scholars from other departments and marketing experts with practical experience. RCDS is committed to studying the economic theories, laws and legislations, and social practice of the development of the direct selling industry in China. RCDS maintains the perspective of globalization and reformation in pursuit of its mission to push ahead the sound development of the Chinese direct selling industry and ultimately to streamline the market economy system of China.
RCDS is affiliated with the Peking University Shenzhen Graduate School of Business. Professor Wen Hai, Vice President of Peking University, President of the Peking University Shenzhen Graduate School of Business, and current director of RCDS, is responsible, under the supervision of the board of directors, for RCDS daily activities.
Recent Undertakings of RCDS:
1. Making a practical study and market survey of direct selling.
2. Conducting an academic exchange on and theoretical study of direct selling.
3. Building communications bridges with government authorities in order to provide a theoretical basis for legislation concerning direct selling.
4. Educating medium and senior managers on the theories of and laws regarding direct selling and fostering direct selling management competencies.
