作者:王勇
ISBN:10位[7542844903] 13位[9787542844903]
出版社:上海科技教育出版社
出版日期:2008-1-1
定价:¥16.80 元
内容提要本书的内容涉及国际经贸、电子商务、世界贸易组织、股票、债.券、货币、保险业务、税收、房地产和进出口业务等领域。课文题材广泛,内容新颖,篇幅适中,语言规范。学生通过本教程的学习可以掌握一定数量的专业英语词汇,同时了解国际商务方面的基本知识,为以后开展相关专业的课堂双语教学、阅读英语的原版材料打下较为扎实的语言基础。
目录Unit One
10 Benefits of the WTO Trading System
Unit Two
The Man Who Saved Ferrari
Unit Three
Marketing across Cultures
Unit Four
Earning the ISO 9000 Seal of Approval
Unit Five
Your Claim is Denied
Unit Six
Free Trade versus Fair Trade
Unit Seven
Plugging into E-Commerce
Unit Eight
Buying and Selling Securities
Unit Nine
The New Titans
Unit Ten
Make Your Dealers Your Partners
Unit Eleven
Human Capital
Unit Twelve
Do You Have What It Takes
Unit Thirteen
Money
Unit Fourteen
Here Comes the Euro
Unit Fifteen
Electronic Purse
Unit Sixteen
Dirty Products and Industries
Unit Seventeen
Commodity Agreements
Unit Eighteen
The Capital Inflows Problem
Unit Nineteen
The Principles of Taxation
Unit Twenty
The Nature of the Real Estate Market
Key to the Exercises