作者：房玉靖，刘玉玲主编
ISBN：10位［7810789708］13位［9787810789707］
出版社：对外经济贸易大学出版社
出版日期：2007-11-1
定价：￥19.00元
内容提要商务英语是从事涉外商务活动工作人员及各大专院校涉外商务、营销、管理、人力资源等专业学生的必修课程。本书内容包括英语传授经济贸易的基础理论和基础知识本书选材新颖，内容丰富，专业面广，难度适宜，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。
编辑推荐本套教材的编写内容及编写特点简介如下：
1.专业性强
2.选材实用
3.内容丰富
4.结构新颖
5.技能培养。
目录Unjt1
TEXTChangesintheMotivesandDevelopments
SUPPLEMENTARYREADINGBeefingUpBPO
Unit2
TEXTInvisibleBarriers
SUPPLEMENTARYREADINGEastEuropeansFearProtectionism
Unjt3
TEXTBusinessLaw-ContractandAgency
SUPPLEMENTARYREADINGSettlementofDisputes
Unit4
TEXTExportProceduresandDocumentation
SUPPLEMENTARYREADINGBillofLading
Unit5
TEXTProductPositioning
SUPPLEMENTARYREADINGExperientialBranding
Unit6
TEXTHowCompaniesSucceedinInternationalMark
SUPPLEMENTARYREADINGBusinessSuccess
Unit7
TEXTStrategiesofTransnationalCorporations
SUPPLEMENTARYREADINGManagementandLeadership
Unit8
TEXTInternationalStockExchangeofUK
SUPPLEMENTARYREADINGChineseFirmsareEmbracingPrivateEquity
FundsSodreadedintheWest
Unit9
TEXTTheMonetaryFocus(I)-AYenforChange
SUPPLEMENTARYREADINGExchangeRateandInternationalTrade
Unit10
TEXTTheMonetaryFocus(II)-BangfortheBuck
SUPPLEMENTARYREADlNGStrifeoverYuan
Unit11
TEXTInvestmentDemand
SUPPLEMENTARYREADINGChinaTriesGuidingForeignInvestment
Unit12
TEXTForeignExchangeTrading
SUPPLEMENTARYREADINGExchangeRatesandPoliticalRisks
Unit13
TEXTInternationalMarketingResearchandSteps
SUPPLEMENTARYREADINGInternationalMarketResearch
Unit14
TEXTBalanceofPayments
SUPPLEMENTARYREADINGChina’SExportStrengthMakesItaFocalPontofConcernintheUS
Unit15
TEXTInternationalFinancialSystemMeetsChallenge
SUPPLEMENTARYREADINGFinancingRulesAnnounced
Unit16
TEXTEconomyTheoryandDumping
SUPPLEMENTARYREADINGSUPPLyandDemand