
作者:本社编
ISBN:10位[7887451426]13位[9787887451422]
出版社:人民邮电出版社
出版日期:2007-11-23
定价:¥20.00元
内容提要本磁带为《情境国际商务英语(中高级)》一书的配套磁带。
情境国际商务英语教学学生用书,用英文的形式写了高等学校商务英语教学参考资料。以日常工作中的市场营销、产品与服务、进出口业务以及企业文化与商业伦理等精心选择的专题为背景,着力培养学习者在实际工作中用英语进行沟。
目录MODULE1PERFORMANCE
1Happinessatwork
2Motivation
3Incentives
4Workandleisure
BusinessScenario1Improvingmorale
ReviewandDevelopment1-4
MODULE2INNOVATION
5Entrepreneurs
6Creativity
7Start-ups
8Inventions
BusinessScenario2Pitchingforfinance
ReviewandDevelopment5-8
MODULE3PROMOTION
9Kidsasconsumers
10Sellingyourself
11Thinkglobal,actlocal
12Thegreymarket
BusinessScenario3BoltonBikes
ReviewandDevelopment9-12
MODULE4INVESTMENT
13Theindustryofindustries
14Somethingfornothing?
15Insearchofnewmarkets
16Bollywoodgoesglobal
BusinessScenario4Seniorservices
ReviewandDevelopment13-16
MODULE5WRITINGRESOURCE
17Nicejob
18Gettingthegoahead
19Unhappycustomers
20Localpartners
ReviewandDevelopment17-20