作者：窦卫霖编著
ISBN：10位［7810788132］13位［9787810788137］
出版社：对外经济贸易大学出版社
出版日期：2007-04
定价：￥35.00元
内容提要《跨文化交际基础》试图从文化和交际的基本理论及其两者之间的关系入手，以跨文化交际学的基本理论和应用为框架，通过分析中西文化在言语交际、非言语交际中的差异，以及这些差异在社会礼仪和商务谈判中的表现，用以培养学生的跨文化意识，加深对母语和目的语文化的理解，最终提高跨文化交际能力。
目录Chapter1IntroductiontoInterculturalCommunication
LearningObjectives
Warm-upActivities
I.DefiningInterculturalCommunication
II.TheRapidIncreaseofInterculturalCommunication
1.Improvementsintransportationtechnology
2.Developmentsincommunicationtechnology
3.Changesinmassmigrationpatterns
4.Globalizationoftheworldeconomy
III.TheDevelopmentofInterculturalCommunicationStudy
1.ThedevelopmentofinterculturalcommunicationstudyintheU.S.
2.InterculturalcommunicationstudiesinChina
IV.TheComplexityinLearningInterculturalCommunication
1.Themultidiseiplinarynatureandelementsofinterculturalcommunicationstudy
2.Potentialproblemsinlearninginterculturalcommunication
SummaryoftheChapter
KeyTerms
Words&Expressions
Notes
Exercises
CaseStudy
Chapter2BasicCommunicationTheories
LearningObjectives
Warm-upActivities
I.CommunicationDefined
II.NeedsandFunctionsofCommunication
1.Maslow'shierarchyofneeds
2.Functionsofcommunication
III.TheClassificationofCommunication
IV.TheProcessofCommunication
1.Componentsofcommunication
2.Modelsofcommunication
V.TheCharacteristicsofCommunication
VI.TheChallengeofEffectiveCommunicationinInterpersonalEncounters
SummaryoftheChapter
KeyTerms
Words&Expressions
Notes
Exercises
CaseStudy
Chapter3TheNatureofCulture
LearningObjectives
Warm-upActivities
I.DefinitionsofCulture
II.BasicFunctionsandSourceofCulture
III.IngredientsofCulture
IV.CharacteristicsofCulture
V.UnderstandingCulturalDifferences
1.Normaldistributionofpeople'scharacteristics
2.Minimum-maximumsocialdifferences
SummaryoftheChapter
KeyTerms
Words&Expressions
Notes
Exercises
CaseStudy
Chapter4CulturalValues
LearningObjectives
Warm-upActivities
IConceptofValues
1.Definitionofvalue
2.Valuesasthecoreofculture
3.Typesofvalues
II.PrioritiesofCulturalValues
IIIStudyofValues
1.KluckholnandStrodtbeck'svalueorientations
2.Hofstede-Bondvaluedimensions
3.Hall'shigh-andlow-contextorientation
SummaryoftheChapter
KeyTerms
Words&Expressions
Notes
Exercises
CaseStudy
Chapter5VerbalCommunication
Chapter6NonverbalCommunication
Chapter7CulturalDifferencesinEtiquetteandProtocol
Chapter8CulturalDifferencesinBusinessNegotiation
Chapter9CulturalAdaptationandInterculturalCommunicationCompetence
References
KeytoExercises
ModelTestI
ModelTestII
AppendixIInterculturalFilms
AppendixIIRelatedWebsites
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