兰瑟彩妆号称彩妆界的技术先锋：
A technology pioneer in cosmetic industry
兰瑟 —— 彩妆界的技术先锋
Development route combining color, optics and skin care.
In the huge sea of professional brands in the world, only a few of them can bring extraordinary energy to women with exquisite technologies and perfect aesthetic colors. Lansur is one of them.
不断融合色彩、光学、皮肤护理的发展路线 在全球众多的专业品牌中，只有极少数以其精湛的技术及完善的色彩美学赋予女性卓越不凡的活力，兰瑟便是其中的佼佼者
IN 1930,
Lansur was born in Firenze , Italy , the cradle of Europe Renaissance. It is established by Ms Betty．Phryne, a dresser who grew up in a painting family.
Ms Betty．Phryne knew Italian paintings very well and understood that the actual effect of cosmetics relies on interaction of colors and lights. Therefore, during development of cosmetics technology, she paid a lot of attention into the color effect after use and spared great efforts on interaction of colors and lights. Extraordinary technology, as well as effective advertisements, made Lansur popular in Milan and Rome rapidly, besides Firenze .
20 世纪三十年代，兰瑟诞生于欧洲文艺复兴的发源地 —— 意大利佛洛伦萨，由出身绘画世家的化妆师贝蒂 . 弗莱妮女士创立。 贝蒂 . 弗莱妮深谙意大利绘画的精妙，深刻地理解到彩妆的使用效果离不开色彩与光的相互彰显，因而在彩妆产品技术的研发方面十分注重消费者使用之后的色彩呈现效果，在色彩与光的互动上下足功夫。超群的技术效应，同时配以有效的广告宣传， 使得兰瑟的影响力很快超越佛洛伦萨，迅速走红米兰、罗马等时尚化都市.
IN MIDDLE OF 1950,
Doctor Jean Luis , an optical engineer, joined in the development and research division of Lansur. He contributed to the first improvement in the cosmetics philosophy of combination of colors and lights of Lansur with his professional knowledge. Under the leadership of doctor Jean Luis , the development and research group of Lansur analyzed the influence of products on colors with optical principles and successfully innovated the technologies to produce products which had a strong adapting ability to exterior light environment and consequently, the colors stay high fidelity in different environments. This period was also the key period for Lansur to develop out of Italy . Excellent quality and remarkable brand image won approves in the markets of other countries. At the meantime, with professional knowledge in colors and optics, the concept that Lansur is a technology pioneer in cosmetic industry had been gradually accepted by market.
五十年代中期，光学工程师让 . 路易 博士入主兰瑟研发部，其卓越的专业修养使兰瑟融合色彩与光的彩妆哲学得以升华。 在让 . 路易 博士的领导下，兰瑟的研发团队深入运用光学原理，分析产品对色彩的影响，并成功融合更新的科技手段， 创造出对外界光环境自适应性很强的产品，使色彩在各种环境下达到高保真的效果。这一阶段也是兰瑟走出意大利的关键时期， 良好的品质与突出的品牌形象使其得到周边市场的认可。与此同时，由于其在色彩、光学等技术方面的专业造诣，兰瑟作为彩妆界技术先锋的认知逐渐为市场所接受。
IN 1990,
Lansur integrated its cosmetics technologies with skin care principles, which realized its second improvement. During this period, the development and research division, where traditionally optical and color experts stayed the majority, began to have more and more talents with biological, skin-care and even medical background. As a result, the company began to pay more attention to skin care functions of products.
到 20 世纪 90 年代，兰瑟进一步将其彩妆艺术与肌肤护理科学相融合，实现了自身技术的第二次飞跃。这一时期，在传统以光学、色彩学人才为主的兰瑟研发部门，具有生物学、皮肤学甚至医学背景的人越来越多，产品的肌肤保养功能在公司内部得到高度重视。
Cosmetics products developed by Lansur not only emphasize popular and fashion of colors, but also require skin care functions, such as nourishing, moisturizing, protecting, natural and pure to assure a safer and complete skin care effect. The innovation of technologies brought a breakthrough in market. Lansur began to advance into European and American countries .
兰瑟开发出来的彩妆产品不仅强调色泽的流行与时尚，更要求具有滋养、保湿、防护、天然、纯净等保养功能，确保更安全、护理效果也更全面。产品技术的突破带来了市场的突破，兰瑟开始向众多欧美国家辐射。
IN 2006,
With appearance of China market, Lansur expanded its market to the east. To Lansur, it is a great challenge to develop products which are popular during Chinese consumers. To cope with the challenge, Lansur tried to combine its mature cosmetics technology with the harmonious skin care philosophy of Chinese people, which realized the third improvement in technology development history of the company. To successfully realized the improvement, Lansur adopted a stable localization strategy, which means, continuing its traditional style and location in brand while cooperating with a local company which is more familiar with Chinese cosumers.
2006 年，随着中国市场的崛起，兰瑟市场拓展的步伐开始向东方迈进。对于兰瑟来说，推出为中国消费者所喜欢的产品是一个巨大的挑战。
为了应对这一挑战，兰瑟探索将其成熟的彩妆技术与中国人所推崇的和谐的肌肤护养哲学相融合，开始了公司技术发展史上的第三次飞跃。
为了成功地实现这一跨越，兰瑟采取了稳健的本土化策略，即在品牌上延续其传统的风格与定位，而在销售上则与更熟悉中国消费者的本土公司合作。
Therefore, Lansur chose Yabang Company, which is a leader in production and sale of cosmetics products, and promoted Chinese version Lansur cosmetics.
Lansur believed that good brand operation tradition, extraordinary technology advantage, full understanding towards local market of Yabang and processing technology that leads the industry will provide products satisfying Chinese consumers.
为此，兰瑟选择了在彩妆生产与销售方面位居产业领先行列的雅邦公司合作，以双保险的方式推出了中国版的兰瑟彩妆。 兰瑟相信，自身良好的品牌经营传统与突出的技术优势，加上雅邦对本土市场的深刻理解和领先行业的制造工艺，必然会提供让中国消费者满意的产品。
兰瑟产品兰瑟化妆品主要经营彩妆，香水，头饰饰品三大系列。