图书信息
书 名: 商务英语选读
作者：罗虹，陆志兴
出版社：武汉大学出版社
出版时间： 2009-1-1
ISBN: 9787307067721
开本： 16开
定价: 28.00元
内容简介为了适应国际经济形势的变化和满足我国外贸教育发展的需求，此次编者对《商务英语选读》进行了全面的修订和补充，使内容和质量更为充实和完善。本书修订注重结合英语经贸专业类学生的特点，在编写设计上重点突出国际商务活动相关的内容，增加专业术语和知识。同时，强调对学生英语基本技能的培养和训练，努力提高学生实际运用英语的能力，培养全面发展复合型国际商务人才。
图书目录Chapter 1 Cross Culture of Business
Section I
Text A Aspects of Culture ( I )
Reading Passage 1, Passage 2
Section II
Text B Aspects of Culture ( II )
Reading Passage 3, Passage 4
Reading Skill Prereading
Chapter 2 Business Etiquette
Section I
Text A Everyday Etiquette for Office Life
Reading Passage 1, Passage 2
Section II
Text B Handshakes
Reading Passage 3, Passage 4
Reading Skill Speed Reading
Chapter 3 Insurance
Section I
Text A Insurance and Its Functions
Reading Passage 1, Passage 2
Section lI
Text B Types of Insurance Coverage
Reading Passage 3, Passage 4
Reading Skill Skimming
Chapter 4 Global Corporations
Section I
Text A Multinationals
Reading Passage 1, Passage 2
Section II
Text B The Ups and Downs of Sanyo
Reading Passage 3, Passage 4
Reading Skill Scanning
Chapter 5 Successful Businessmen
Section I
Text A Inspiration and Hard Work Made Me an Entrepreneur
Reading Passage 1, Passage 2
Section H
Text B Malcolm McLean
Reading Passage 3, Passage 4
Reading Skill Context Clues
Chapter 6 Economy and Business
Section I
Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market
Reading Passage 1, Passage 2
Section lI
Text B Pepsi Gets Street Smart
Reading Passage 3, Passage 4
Reading Skill Main Idea
Chapter 7 Advertisements
Section I
Text A The Advertising Standards Authority:An Advertising Watchdog
Reading Passage 1, Passage 2
Section lI
Text B Advertising
Reading Passage 3, Passage 4
Reading Skill Stems and Affixes
Chapter 8 Internet and E-commerce
Section I
Text A Surfing to Success
Reading Passage 1, Passage 2
Section II
Text B Getting World onto Intemet Train
Reading Passage 3, Passage 4
Reading Skill Paragraph Analysis: Reading for Full Understanding
Keys to Exercises
Vocabulary
References