渠成简介姓 名：渠成
公司名称：Netconcepts China
职 位：大中华区总裁
渠成带领Netconcepts中国团队为亚太市场的领先互联网公司提供自然搜索及付费搜索营销、网络营销及网站建设推广等服务，主要客户包括Expedia、艺龙旅行网、The Planet、泰康人寿、微软、去哪儿、途牛旅行网、道道网（TripAdvisor）、易登网、天娱传媒、优卡二手汽车网、悠视网、MadeInChina.com、RealEstate.co.nz、视频看房网、新西兰航空等等。
渠成专业于搜索引擎优化、付费搜索营销、社会传媒优化、电子邮件营销、博客与病毒性网络营销、PR与网络危机公关、RSS优化及线下营销策略并在SEO及SEM领域取得了卓越成果。在加入Netconcepts前，渠成对电子商务运营及管理亦有丰富经验。
此外，渠成多次被邀出席各大型搜索及在线营销大会，作为大会演讲嘉宾与公众共同分享专业经验与心得，如SMX，Ad:tech等；在电视领域，渠成也曾多次被邀参与各网络相关节目的录制。
渠成毕业于奥克兰大学市场营销与IT专业，是Google广告专家和雅虎搜索营销大使，并拥有网络营销、精准营销、网站设计等行业认证。此外，渠成在网站开发、多媒体设计及Web 2.0应用领域中均有不凡业绩。
Allen Qu leads the Netconcepts China team to provide analysis, consultation and implementation of natural and paid search strategies for world’s leading companies in the US, Australia, New Zealand and China markets, including Expedia, eLong, The Planet, Taikang Life, Microsoft, Qunar.com, Tuniu.com, TripAdvisor, Edeng.cn, EE-Media, Ucar.cn, UUSee.com, MadeInChina.com, RealEstate.co.nz, HomeV.cn, Air New Zealand and many more. Allen's expertise includes search engine optimization, paid search management, social media optimization, permission/email marketing, blog & viral marketing, PR & RSS optimization and offline strategies. The SEO & SEM programs that Allen has been managing have achieved remarkable successes. Allen also has extensive experience in managing e-commerce operations before joining Netconcepts. In addition, he's the frequent speaker at search & online marketing conferences, including SMX, ad:tech and other internet related TV shows and events.
Allen graduated from The University of Auckland with marketing and IT degree. He is Google AdWords Qualified Individual, Yahoo! Search Marketing Ambassador, Certified eMarketer and Certified Direct Marketer. He also experienced in web development & multimedia, designing and building web 2.0 sites and applications.
