亚太红木网概况亚太红木网作为亚太传媒集团旗下的垂直门户网站,专注于红木古典家具行业的B2B电子商务,打通红木古典家具行业上下游各个环节,为红木企业提供全方位服务。
它下设:行业资讯、市场商机、收藏鉴赏、红木精品、红木装修等板块。每日及时刊发集团一线418名记者从全国各地发来的资讯及商机,且整合集团旗下《居舍o红木家具》、亚太家居网等专业刊物、网站的精华,形成了“以网络传播为载体,以线下对接为手段、以数据营销为核心”独特的多重服务链。
网站优势定位:为泛红木家具行业的生产商、材料商、经销商搭建合作交流的商贸平台,提供市场信息传播、全案咨询策划、行业资讯、品牌招商等一站式“一对一”服务。
功能:凭借多年铺设的销售渠道及在行业沉淀的独有优势,形成“以网络传播为载体、以线下对接为手段、以数据营销为核心”的多重服务体系。
模式:采取捆绑式营销办法,形成“纸媒体+网站+数据库研究中心+经销商联盟+展览+培训”相互依存、资源共享、优势互补的“六位一体”经营模式,立体化整合红木家具行业产业链。
资源:通过市场调研、实地搜集、后期整理、综合分析的方式,建立中国红木家具行业20万家厂商数据库。
覆盖:已在全国61个重点城市设立了分支机构,共设立了16个大区,销售网络覆盖了30多个省会城市、400多个地级市及2500多个县级市(含县城)的12000个卖场。
团队:亚太传媒集团现有后勤人员200多人,一线记者400多人,总人数共700余人;目前正在规划继续扩充团队,预计到2011年总人数将超过1000人。
栏目:从行业资讯、市场商机、选购收藏、红木家居装修等方面,全方位为行业内的厂商、经销代理商提供方便快捷的专业性服务。
网站支持媒体深圳亚太传媒股份有限公司组建于1994年,2010年7月在深圳成立股份制公司,现有员工总数700名。公司为14个行业的原材料及设备供应、生产加工、渠道销售三个环节的企业提供纸媒、网媒、展览、全案营销服务。目前已形成行业刊物、门户网站、专业展览及全案营销各项目之间相互依托、相互呼应、资源共享、优势互补立体服务模式。亚太传媒现已成为中国泛家居行业和皮制品行业媒体中运营刊物最多、市场占有率最高和覆盖面最广的综合性传媒企业。依靠自身建立的渠道及行业沉淀优势,使经营的14份刊物成为同行业中的领头羊。目前,所涉及的行业有家具、橱柜、门窗、卫浴、中国家居饰品、地板、楼梯、衣柜、建筑门窗幕墙、红木家具、木雕根艺、皮革、皮鞋和皮草等14个行业,拥有各行业最大的企业及经销商数据库,开发了相配套的行业门户网站,并在7个行业举办了专业展览会。同时,14个行业分别在367个地级以上城市建立了经销商联盟。
Asia Media was established in 1994, June 2010 the stock company set up in Shenzhen, its existing staff of total 690. Company for 14 industry raw materials and equipment supply, production and processing, channel sales of the three links provide our publications, nets, exhibitions and marketing planning services. Currently has a trade publications, portals, professional exhibitions and marketing all cases between the various projects rely on, complement each other, share resources and complementary three-dimensional service model. Asia-Pacific Media has become the pan-home industry and leather industry, the largest publication in the media operations, market share and coverage of the most extensive integrated media company. Relies on their own established channels and industry precipitation advantage, make 14 business publication become the industry leader. At present, the industries involved in furniture, cabinets, door and window, toilet & bath, China home accessories, floor, staircases, wardrobes, fenestration, rosewood furniture, wood root carving, leather, shoes and fur etc. 14 sectors, with the industry's largest database of enterprise and dealers, developed to match the industry portal, held in nine professional exhibition industry. Meanwhile, in 13 industries respectively established 366 dealers alliance, make business organizations throughout the country 366 cities above the prefecture-level.