百科名片作/译者：王育红 胡小平
出版社：对外经济贸易大学出版社
出版日期：2005年08月
ISBN：9787810785259 [十位:7810785257]
页数：306 重约：0.272KG
定价：￥17.00
内容提要：本书旨在提高阅读者的经贸英语阅读水平,主要涉及了经济学、国际经济学、国际贸易理论、政策措施以及实务、国际金融、国际投资、国际商法、市场营销、经济管理等领域的知识。书中各章后的注释有助于读者把握基础专业知识以及对文章的理解。
图书目录：Chapter One Economics 经济学
Text A Microeconomics and Macroeconomics
Text B The Income-Expenditure Model
Text C Economics Basics:Production Possibility Frontier (PPF)and Opportunity Cost
Chapter Two Development Economicas 发展经济学
Text A What Is Development Economics?
Text B The Harrod-Domar Growth Model
Text C Tsunami Could Throw Nearly2 Million Additional People into Poverty in thd Affected Countries
Chapter Three International Fconomics 国际经济学
Text A Whet is International Economics?
Text B The International Economy
Text C Factor-Endowment Theory
Chapter Four International Trade Theories 国际贸易理论
Text A Absolute Cost Theory
Text B Comparative Cost Theory
Text C The World Trade Organization
Chapter Five International Trade Policies and Measures 国际贸易政策措施
Text A Free Trade or Protectionism?
Text B Free Trade in Asian Style
Text C Trade Policy Tools
Chapter Six International Trade Practice 国际贸易实务
Text A Introduction to Incterms2000
Text B MNCs are Gradually Monopolizing China's Markets
Chpater Seven International Business Negotiation 国际商务谈判
Text A Beginner's Guide to International Business Negotiations
Text B United States Business Etiquette
Text C Eight Steps To Success In Negotiating-Importance of Business Negotating
Chpater Eight International Finance 国际金融
Text A The IMF's Role at a Glance
Text B Ex change Rates
Text C Effort to Balance International Payments
Chapter Nine Monetary Banking 货币银行学
Chapter Ten International Investment 国际投资
Chapter Eleven Accountancy 会计学
Chpater Twelve International Business Law 国际商法
Chpater Thirteen Marketing 市场营销
Chpater Fourteen Economic Management 经济管理