“关于我们”(简称“关于”)是一家网站向公众的自我介绍，或叫“自述”。很多网站重视站标图片logo的设计，对网站的自我介绍却重视不足，“关于”写得像一篇公文。“关于”应该如何来写呢?
我们且来看看“百度”的“关于”(原文为英文，附后，此处是我的译文)：
很多人问我们公司名字“百度”的含义。“百度”一词产生于八百多年前宋朝人写的一首词。这首词把一个人在面对许多人生障碍的情况下对理想的追求，比作在茫茫人海中找寻一位离散的美人：“众里寻他千百度，蓦然回首，那人却在灯火阑珊处。”“百度”的字面意思就是“数百次”，代表了人们对理想的执著追求。
百度公司选择了一个充满诗意的中国名字，是因为它想让世界记住它继承的传统。作为以汉语为母语、富有才干的中国技术团队，百度把重点放在了它最了解的东西——中文搜索上面。把最新的技术应用到世界上最古老和最复杂的语言当中，正如它令人激动一样，是一项富于挑战性的工作，至少我们这样认为。正如在我们最近首次公开发行股票的简章中披露的那样，我们相信中文里“我”至少有38种说法。我们掌握汉语里表达“自己”的所有方式，这一点很重要。因为我们的用户依靠我们去处理他们日常查询中的每个问题。相信我们吧，处理有针对性的中文查询与其说是一门科学，不如说是一门艺术。
我们的使命是为人们提供查找信息的最好方法。为做到这一点，我们认真听取用户的需求和希望。我们收集了他们所有想要浏览的中文网页了吗?我们收集的网页是现在的和最新的吗?用户搜索的结果与他们的查询紧密相关吗?我们即时返回了那些搜索结果吗?为提高用户体验，我们不断地升级我们的产品和服务。例如，我们采用了表音字母或拼音搜索技术，通过这种方法，用户可以通过使用英文字母键入中文关键词的方法进行搜索。这一功能旨在方便人们跳过英文输入法向中文输入法的切换，以及用户不确定一个关键词怎么书写的时候。大家也肯定会注意到我们为确保用户拥有一个简单可靠的搜索体验，每次进行的许多不同的小改进。
除了服务个人用户外，我们也是一家服务网络营销客户的媒体平台。我们不仅为客户提供在中国最大的在线用户群中间的营销，而且把营销定向到由搜索体现出来的不同兴趣的群体上。与传统的收取固定费用的在线广告不同，我们的营销产品和服务是按效果付费的。我们的效果付费模式风靡市场，因为它的广告花费是有效的和可衡量的。
我们知道许多有趣的事情正在网络空间继续，但我们不想失去我们的中心。中国的互联网搜索产业只是一个刚被发现的领域。我们看到中国互联网还有广阔的领域尚未开发，我们相信，还有许多“奖杯”将会被最好的玩家夺得。
我上面的翻译尽管不一定十分准确，但可以看出百度的这篇“关于”还是写得相当成功的。其成功之处首先在于内容的到位。它清楚地介绍了百度是一家什么样的公司。文章说明了这样几点：公司域名的来历以及域名蕴涵的深义、公司的核心价值理念及用户服务理念、公司的产品和服务内容及竞争优势、公司对自己核心业务的理解以及对未来中国互联网市场的展望等。可以说虚实结合，简明扼要。让人看了以后，对百度公司有了一个十分清晰明确的认识。其次在于形式的到位。文章在说明每个观点时都能够做到言之有物，没有空话。在介绍中文搜索业务时，文章举了汉语里“我”至少有38种说法、采用表音字母或拼音搜索技术提升用户应用体验等典型例子，把百度对自己产业的理解、自己的竞争优势深刻展现了出来。同时，虽然是一篇自我介绍文字，但文章没有开中药铺，而是引诗据典，娓娓道来，语言生动活泼，新鲜有力。在介绍百度努力做最好的中文搜索引擎时，文章甚至一连用了四个问句，把自己时刻关注的一连串问题告诉了网民。这些推心置腹的话，十分感人。在介绍网络营销服务时，文章运用了比较，突出了自己业务的特点。
百度这篇“关于”，给我们一些有益的启示。撰写网站“关于”可以从这样几个方面着手。首先，要言之有物。要把网站或公司的概况和特点介绍清楚。在介绍的时候，要运用典型例子说话，不能空洞。注意运用虚实结合的方法。在介绍网站业务和功能的同时，最好能够把网站管理经营者的思想和精神状态描画出来，让网民能够“睹物见人”，不仅了解网站自身的特点，也能够认识网站背后的管理者和经营者。二是要生动活泼。不要用生硬、呆板的、“瘪三”式的语言。可以综合引用、比较、列数字、打比方、摹状貌等多种说明方法，甚至运用一些文学手法，使网站的介绍能够真正吸引网民，打动网民。
“关于”撰写得水平如何，其实代表着一个网站的办站水平。它是网站文本形式的“logo”。
作者网站：1516网址导航(http://www.1516.net/)，转载请注明出处。
附：About Baidu: Baidu Story(来自：http://ir.baidu.com/)
Many people have asked about the meaning of our name. "Baidu" was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "…hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.
Baidu chose a poetic Chinese name because it wants the world to remember its heritage. As a native speaker of the Chinese language and a talented engineer, Baidu focuses on what it knows best - Chinese language search. Applying avant-garde technology to the world's most ancient and complex language is as challenging as it is exciting. At least people here at Baidu think so. As having diligently disclosed in the Prospectus of our recent Initial Public Offering, we believe there are at least 38 ways of saying "I" in Chinese. It is important that we master all the ways of addressing oneself in Chinese because our users depend on us to address every one of their daily queries. And trust us, pin pointing queries in the Chinese language is an art rather than a science.
Our mission is to provide the best way for people to find information. To do this we listen carefully to our users' needs and wants. Have we collected all the Chinese web pages they want to see? Are the pages current and up to date? Are the search results closely related to their queries? Did we return those search results instantly? To improve user experience, we constantly make improvements to our products and services. For example, we introduced "phonetic" or "pin-yin" search which allows our users to type in Chinese keywords using English alphabets. This feature is designed to skip the switching from English inputting to Chinese inputting and for when the user is not sure of the written form of a keyword. Our users definitely notice the many little things that we do differently to ensure a simple and reliable search experience every time.
In addition to serving individual users, we also serve as a media platform for online marketing customers. We not only provide our customers easy access to one of the largest online audiences in China but also targeted groups with defined interests as indicated by queries. Unlike traditional online advertising services which charge by flat fee, our marketing products and services are performance based. Our Pay for Performance model has taken the market by storm because it is cost effective and measurable.
We know that a lot of interesting things are going on in the Internet space, but we don't want to lose focus. China's Internet search industry is only a newly discovered territory. We see vast untapped grounds in our home base and we believe there are still plenty of prizes to be claimed by the best players.
