品牌：王吉良
基本信息
·出版社：中国商业出版社
·页码：294 页码
·出版日：2004年
·ISBN：7504451541
·条码：9787504451545
·版次：1版
·装帧：平装
·开本：16 16
·中文：中文
内容简介
《商贸英语教程》是为财经类院校本科高年级专业阅读和商务专科英语学习而编写的，可供财经类院校本科三年级学生在完成大学英语基础阶段学习后所开设的专业阅读课和商务专科学生专业英语阅读课使用。
本教材共分十章，内容涵盖贸易经济基本概念、管理过程、生产经营、人力资源、市场营销、商品配送、财政、金融、税收、证券、保险、会计、国际贸易等诸多方面。课文内容全部选自英文原版，文字规范，概念准确，表述地道，系统性强，课文既包含丰富的专业知识，又涉及大量的专业词汇，且难度适中，专业特色明显。
本教材除主课文外，每课课后均配有专业词汇表作为本课语言学习重点。课后的填空练习主要针对课文篇章理解设计，专业术语与专业知识同时兼顾。英汉和汉英专业术语和段落互译练习旨在帮助学生提高专业方面的书面交际能力。为扩大阅读量，每课中还配有一篇独立的补充材料，由学生课下阅读。
目录
UNTI 1 BUSINESS AND ECONOMIC SYSTEMS
BUSINESS BASICS
DEMAND AND SUPPLY
FORMS OF BUSINESS ORGANIZATION
ECONOMIC SYSTEMS
MACROECONOMIC GOALS
PERFORMANCE OF ECONOMIC SYSTEMS
UNIT 2 MANAGERIAL PROCESS
MANAGEMENT AND THE WORK OF MANAGERS
MANAGERIAL FUNCTIONS
MANAGEMENT BY OBJECTIVES
UNIT 3 PRODUCTION AND OPERATIONS MANAGEMENT
THE PRODUCTION PROCESS
PRODUCTION PLANNING
INVENTORY CONTROL
PRODUCTION CONTROL
QUALITY CONTROL
PRODUCTIVITY, AUTOMATION AND COMPUTERS
UNIT 4 HUMAN RESOURCE MANAGEMENT
THEORIES RELATED TO HR MANAGEMENT
THE HUMAN RESOURCE FUNCTION
HUMAN RESOURCE PLANNING
EMPLOYEE RECRUITMENT AND SELECTION
EMPLOYEE TRAINING AND DEVELOPMENT
PERFORMANCE EVALUATION AND CAREER DEVELOPMENT
EMPLOYEE COMPENSATION
FRINGE BENEFITS AND EMPLOYEE SERVICES
PROMOTIONS, TRANSFERS AND SEPARATIONS
UNIT 5 MARKETING MANAGEMENT
MARKETING MIX
SEGMENTING THE TARGET MARKET
MARKETING RESEARCH
PRODUCT
BRANDING
PACKAGING
PRICING
UNIT 6 DISTRIBUTION AND PROMOTION
DISTRIBUTION CHANNELS
WHOLESALING
RETAILING
PROMOTION
ADVERTISING
PERSONAL SELLING
SALES PROMOTIONS
PUBLIC RELATIONS
UNIT 7 MONEY,BANKING AND TAXATION
MONEY AND MONETARY SYSTEM
THE U.S. FINANCIAL SYSTEM
THE U.S. BANKING SYSTEM
FUNCTIONS OF THE U.S. BANKING SYSTEM
THE FEDERAL RESERVE SYSTEM
NEW DIRECTIONS IN BANKING
TAXATION
TYPES OF TAXES
SECURITIES
UNIT 8 SECURITIES AND INSURANCE
UNIT 9 ACCOUNTING
UNIT 10 INTERNATIONAL BUSINESS
主要参考书目
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