品牌：张晓丽
基本信息
·出版社：北方交通大学出版社
·页码：214 页码
·出版日：2005年
·ISBN：7810823698
·条码：9787810823692
·版次：1
·装帧：平装
·开本：16开 16开
内容简介
本书作为高等院校商务英语专业的专业英语教材，本书的内容包括商务营销、商务谈判策略、商务贸易、国际支付、仲裁、贸易方式、跨国经营、电子商务、国际贸易、贸易组织、实务知识和基本理论。书中配有注释和练习，侧重培养学生阅读英文经贸报刊、短文的能力，力求扩大学生有关商务英语的词汇量和知识，提高学生的综合阅读水平。
本教材也可供从事经贸工作的人员、英语自学者使用。
编辑推荐
本书内容为专业的商务英语，供已具有一定英语知识的读者使用。内容包括商务英语概论、商务谈判策略、商务贸易、国际仲裁、国际贸易方式、电子商务等方面的基础理论和实务知识。所有文章均选自英美原文，略有删改。内容新颖，题材广泛，体裁多样，知识性与趣味性并重。
目录
Unit One
Text A This Generation Means Business
Text B America's Vision for a Digital Future
Text C Company Description:Nokia Corporation
Unit Two
Text A The Richest Man in the World
Text B Invitation for Bids
Text c Business Partners
Unit Three
Text A Good Luck to Your Job Seeking
Text B Advertising on the Web
Text c Annual Performance Review:Tool for Success?
Unit Four
Text A Not in Finland Anymore?More Like Nokialand
Text B New Economy Dressing for Success
Text c Putting YOUR Fob Intervies into Rehearsal
Unit Five
Text A Exports can make you king of the heap
Text B Negotiating Compensation:It's More Than Just Money
Text c Applying for a New Boss
Unit Six
Text A Telecommuting;Technology Instead of Traffic
Text B Flea Market Shopping Can Be Satisfying
Text c CEOs in Hot Water
Unit Seven
Text A Women at the top?
Text B When the new boss is hell on wheel
Text c Gossip:your way up the corporate ladder
Unit Eight
Text A The joy of SOHO:making a life while making a living
Text B Ten steps to a successful Good——bye
Text c General electric is like a grocery store
Unit Nine
Text A Background to the Euro
Text B Stepping up to the Firing Line
Text c When companies are place to work
Unit Ten
Text A Chasing Fame
Text B What is economics?
Text c The container store
Unit Eleven
Text A Where do we go from here?
Text B The power of the well managed databse(Ⅰ)
Text c The power of the well managed databse(Ⅱ)
Unit Twelve
Text A Technologies can take off fast
Text B The world economy on the edge(Ⅰ)
Text c The world economy on the edge(Ⅱ)
Unit Thirteen
Unit Fourteen
Unit Fifteen
参考文献
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