品牌：麦肯齐著
基本信息
·出版社：人民邮电出版社
·ISBN：7115126089
·条码：9787115126085
·版次：1
·装帧：平装
内容简介
English for Business Studies是剑桥大学出版社一套畅销并被广泛采用的中高级至高级的商务英语学习教材。旨在帮助学习者理解并表达在经济和工商管理领域关键的概念和大量的技术性术语。全书30个单元涵盖了生产、市场营销、广告、会计与财务报表、公司结构、董事会、兼并与收购、期货与衍生产品、国际贸易、经济周期、汇率等30个重要的专题领域，其中信息技术和电子商务、企业家与风险投资是2002年修订版新增加的两个当代性专题。配套的听力录音带（或听力CD）精选了对多位当代经济学家以及商业领域专业人士的访谈和对话。为了更好地适应中国学习者的需要，本丛书编委会还将组织国内专家编写配套的《辅导学习手册》。
English for Business Studies还被剑桥大学考试委员会推荐为适合BEC高级（2002年修订后的标准）应试者的学习教材。同时，它还是财经类专业研究生、MBA商务英语的理想教材，也适合在职人员英语培训之用。
目录
Thanks and acknowledgements
Summary of unit contents
Introduction
Introduction to the Second Edition
The three sectors of the economy
Management
Company structure
Work and motivation
Management and cultural diversity
Recruitment
Labour relations
Management
Production
Products
Marketing
Aarketion
Advertising
Promotional tools
Production and marketion
Accounting and financial statements
Banking
Stocks and shares
Bonds
Futures and derivatives
Market structure and competition
Takeovers,mergers and buyouts
Finance
Efficiency and employment
Business ethics
The role of government
Central banking,money and taxation
Exchange rates
The business cycle
Keynesianism and monetarism
International trade
Economics and ecology
Information technology and electronic commerce
Entrepreneurs and venture capital
Economics
Language reference-Answers
……[看更多目录]
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