品牌：尹丕安
基本信息
·出版社：西北工业大学
·页码：283 页码
·出版日：2007年
·ISBN：7561221819
·条码：9787561221815
·版次：1
·装帧：平装
·开本：0开 0开
内容简介
本书是一本集理论性、实践性、知识性和趣味性于一体的教材，旨在帮助英语学习者在掌握英语语言知识的同时，确立跨文化意识，提高跨文化交际能力。本书从主体上分两大部分，即理论篇和实践篇。理论篇以介绍跨文化交际的基本理论为出发点，帮助学习者掌握跨文化交际的相关理论和概念。实践篇通过介绍在中英不同文化背景下如何进行有效的交际，使学习者熟悉相关的交际策略，进而提高其跨文化交际能力。为了提高学习者的实践能力，本书在每个单元都有若干案例分析，供学习者对一些文化现象进行观察和分析，从深层次探讨文化间的异同和相互作用及影响。
目录
Unit 1 An Introduction to Intercultural Communication Studies
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Unit 2 Communication,Intercultural Communication and Culture
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Unit 3 Cultural Patterns and Communication
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Unit 4 Verbal Communication and Culture
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Unit 5 Nonverbal Communication and Culture
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Unit 6 Cultural Shock and Adaptation
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Unit 7 Communication Strategies and Communicative Competence
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Unit 8 Cultural Differences in Verbal Style
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Unit 9 Humor and Jokes in Different Cultures
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Unit 10 Color Words and Their Cultural Connotations
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Unit 11 Idioms across Cultures
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Unit 12 Culture and International Business
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Bibliography
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