品牌：William Barrett
基本信息
·出版社：John Wiley & Sons
·页码：288 页码
·出版日：2008年
·ISBN：0470171790
·条码：9780470171790
·装帧：精装
内容简介
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In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas.iPropertyexplores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes,iPropertyemphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.
作者简介
William Barrett is a patent attorney and author with a passion for developing novel approaches to managing intellectual property. He is Vice President of Intellectual Property for Advanced Liquid Logic, Inc., in Research Triangle Park, North Carolina.
Christopher Price is CEO of LAAMScience, Inc., in Research Triangle Park, North Carolina. A serial entrepreneur, Chris has served as CEO for several life sciences companies based on a variety of technologies and is an inventor on more than 30 U.S. patents and patent applications.Thomas Hunt is Director of Intellectual Property at Markem Corporation in Keene, New Hampshire. A patented inventor and cofounder of ipCapital Group, Inc., a premier IP strategy consulting firm, Tom has developed and refined intellectual asset management methodologies and processes that have been used in over 350 companies.
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