品牌：
基本信息
·出版社：Palgrave Macmillan
·页码：380 页码
·出版日：2007年
·ISBN：9780230000278
·条码：9780230000278
·版次：3
·装帧：平装
·开本：20开 20开
内容简介
Book Description
Asia is constantly changing and Bigger in Asia is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on women in Asia, China and India, localisation, outsourcing and building a profile in Asia
Book Dimension
length: (cm)23.1 width:(cm)15.8
作者简介
Michael Backman is an author, business analyst and columnist who specializes in Asia and Asian corporate practice. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia. Charlotte Butler heads the research team at the Euro-Asia Centre, INSEAD, Fontainebleau, France.
媒体推荐
书评
Synopsis
Asia is constantly changing and "Big in Asia" is a completely revised and updated edition of Michael Backman and Charlotte Butler''s bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on Women in Asia, China and India, Localization, Outsourcing and Building a Profile in Asia.
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