品牌：Gladwell
基本信息
·出版社：Lb Books
·页码：280 页码
·出版日：2001年
·ISBN：9780316679077
·条码：9780316679077
·装帧：平装
·英语：英语
内容简介
'The tipping point' is that magic moment when an idea, trend or social phenomenon crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded shop can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or a new restaurant to take off overnight - or a dramatic reduction in crime, as happened in New York after graffiti was removed from subway trains.Malcolm Gladwell brilliantly shows how easy it is to cause group behaviour to tip by making small changes in our immediate environment - a profoundly hopeful idea that demonstrates how one imaginative person, applying a well-placed lever, can move the world. This is a book which should be read by everyone in business, politics, marketing, advertising and anyone interested in trends, fashion, fads and human behaviour. That is, all of us.--This text refers to an out of print or unavailable edition of this title.
作者简介
Malcolm Gladwell is a writer for the NEW YORKER magazine, among others. This is his first book.--This text refers to an out of print or unavailable edition of this title.
编辑推荐
Amazon.co.uk Review
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviours spread just like viruses do." Although anyone familiar with the theory of mimetics will recognise this concept, Gladwell'sThe Tipping Pointhas quite a few interesting twists on the subject.For example, Paul Revere was able to galvanise the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston", he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods ofSesame StreetandBlue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling,The Tipping Pointis one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point", like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan--This text refers to an out of print or unavailable edition of this title.
GEORGE STEPHANOPOULOS
'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power.'--This text refers to an out of print or unavailable edition of this title.
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