品牌：
基本信息
·出版社：Collins
·页码：272 页码
·出版日：2005年
·ISBN：9780060567187
·条码：9780060567187
·装帧：精装
内容简介
在线阅读本书
The irrepressible advertising mogul and TV host talks about media, management and the challenges of running a business built on creative talent.
Readers will be familiar with Danny from his appearances as a business guru onThe Apprentice
Chairman & Chief Executive Officer of Deutsch Inc., Donny Deutsch's 'leaner, meaner, faster, smarter' philosophy helped him build Deutsch Inc. into a $2.7 billion marketing communications company
Donny is particularly good on one of the central business issues confronting our economy: how to manage, motivate and develop a strategy for creative workers
作者简介
Under Donny Deutsch's leadership as Chairman and Chief Executive Officer of Deutsch Inc., the company has grown into the nation’s premier cutting-edge advertising agency, with blue-chip clients, including Mitsubishi Motors, Johnson & Johnson, Revlon, Coors, Novartis, Expedia, Monster, and Old Navy. BothAdvertising AgeandAdweekhave honored the $2.7 billion agency time and again as “Agency of the Year.” Informed, opinionated, influential, and funny, Donny recently launched a hip and irreverent CNBC talk show,The Big Idea with Donny Deutsch, which examines issues in pop culture, business, politics, the arts, and sports. He is also Managing Partner of the independent film production company Deutsch Open City. In presidential politics he was a lead member of the successful Clinton/Gore communications team. A graduate of the Wharton School at the University of Pennsylvania, Donny now serves on two prestigious boards: UPenn School of Social Work’s Executive Committee and the Board of Directors of the Michael J. Fox Foundation for Parkinson’s Research.
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书评
From Publishers Weekly
In 1983, Deutsch joined his father''s small New York City advertising agency and, over the next two decades, built its annual billings to $1.5 billion. In 2000, he sold the company for $280 million and jumped into media, creating a film production company and hosting a CNBC talk show. There''s a lesson or two worth hearing in this story, but readers will have to work to find them in the midst of Deutsch''s bluster. True to the book''s title, he delivers contradictory ideas with equal forcefulness—as when he denounces cigarette and video game advertising as socially irresponsible, yet holds up his agency''s campaigns for Tanqueray and drugs as great successes ("The amount of money we made advertising pharmaceuticals was staggering"). [...] Yet he astutely argues, in a chapter on the "Hungry-Eye Hiring Theory," that the most productive employees are often a little angry; they''ve got "something to prove." Hit and miss, this book suggests that, in advertising at least, the quest for success is best fueled by arrogance and testosterone.(Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
FromAudioFile
Though his celebrity may sell it, it''s Donny Deutsch''s street smarts and humanity that make this one of the most enduring lessons on running a small business, in this case advertising. Part memoir, part primer on managing clients in a creative business, the material also discusses managing oneself with integrity, a healthy respect for other people, and an honest perspective on one''s individual talents and contributions. With its strong writing and the narration of co-writer Peter Knobler, who reads with a Manhattan accent, this is an entertaining listening experience that is also motivating and inspiring without being explicitly so. A worthy addition to one''s audio business library. T.W. © AudioFile 2006, Portland, Maine--Copyright © AudioFile, Portland, Maine--This text refers to theAudio CDedition.
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