品牌：
基本信息
·出版社：Portfolio Hardcover
·页码：240 页码
·出版日：2005年
·ISBN：9781591840893
·条码：9781591840893
·装帧：精装
内容简介
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Futurist Joel Barker was the first to apply the scientific concept of paradigm shifts to the world of business, which helped make his 1992 book,Future Edge(later republished asParadigms), a national bestseller. He has spent more than twenty- five years studying how companies adapt (or fail to) to new breakthroughs.Now Barker and fellow futurist Scott Erickson offer a bold new way of looking at today’s rapidly evolving technologies: as five distinct “ecosystems” that each operates with a distinct set of values, advantages, and disadvantages:
• Super Tech: Bigger, better, more! (e.g., fusion power)
• Limits Tech: Use what you’ve got (e.g., aerogel insulation)
• Local Tech: Think small, think home (e.g., electric wind turbines)
• Nature Tech: Be one with nature (e.g., organic plastics)
• Human Tech: What lies within us (e.g., stem cells)From pet robots to hypersonic planes, from wave power to waterless toilets, Barker and Erickson give readers a totally new way to understand and take advantage of the future of technology.Five Regions of the Futureis an essential book for anyone baffled by today’s technological onslaught.
作者简介
Joel Arthur Barker is a technology and business futurist and the bestselling author ofFuture Edge, which was republished in paperback under the titleParadigms. He lectures to business audiences around the world and lives in St. Paul, Minnesota.
Scott Erickson is a futurist and a former pharmaceutical executive.
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书评
From Publishers Weekly
Barker's Future Edge, published in 1992 and later republished as Paradigms, got traction as a business-world rewrite of Thomas Kuhn's 1962 masterpiece The Structure of Scientific Revolutions. Barker's book, and the lecture series it was derived from, brought the concept of paradigm shifts to corporate America, and HR departments have never been the same. Working with futurist and former pharmaceutical executive Erickson, Barker here lays out five "TechnEcologies"-a hazy sort of conceptual-material interface-that the two think will serve as the main media for commerce, and for life itself, in the decades to come. As difficult to summarize as they are to parse on a first read, Barker and Erickson's five regions or "techs" ("Super Tech," "Limits Tech," etc.) embrace everything from cell phones to ecodestruction, from aerogel (insulation that "weighs three times more than air") to gene therapy, teamwork, micro loans, Mars, eyes, anti-antibiotics, the thermal depolymerization process and mother's milk-to mention just a few of the inventions, concepts and necessities they put in play. There's a method at work here, but it's unclear how many readers will be able to fully travel to these-potentially profitable-"regions" to grok it.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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