品牌：
基本信息
·出版社：Portfolio Hardcover
·页码：256 页码
·出版日：2005年
·ISBN：9781591840930
·条码：9781591840930
·装帧：精装
内容简介
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How maverick companies have passed up revenue growth—and focused on greatness instead
Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community—embracing a clarity and loyalty to purpose that’s an anomaly in today’s environment.Small Giantsis a fascinating book about the unconventional people who run these purpose-driven companies. LongtimeInc.magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive “mojo” that makes them great.He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman’s Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre.For anyone who wants to explore America’s most innovative and inspiring small business successes, this unique book is the place to start.
作者简介
Bo Burlinghamis editor at large atInc.magazine. He has also written forEsquire, Harper’s, Mother Jones, andThe Boston Globe, among other publications, and is the coauthor, with Jack Stack, ofThe Great Game of BusinessandA Stake in the Outcome.
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书评
From Publishers Weekly
What do the Anchor Stream microbrewery and underground rock star Ani DiFranco have in common? The two are among Burlingham's examples of privately held businesses that have become "giants" in their field without becoming huge corporations. (And if you don't think being a rock star is a business, consider that DiFranco's dealings with local vendors in her Buffalo neighborhood have led to the creation of more than 100 new jobs.) For the 14 small companies profiled here, success comes by getting richer, not by getting bigger. Burlingham's central conceit, that these are companies that excel in generating "mojo," may seem abstract at first, but he carefully demystifies the term by focusing on issues like community relations and customer service. The owners he interviews speak from hard-won experience about resisting the pressure to simply keep expanding or sell the company to the highest bidder and staying true to their original visions for excellence. Burlingham, an editor-at-large atInc., closes his account with a tribute to the magazine's late founder, Bernard A. Goldhirsh, whose celebration of entrepreneurship and loose managerial style clearly provided a lasting influence.(Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Jim Collins, author of Good to Great
This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth for growth’s sake in favor of a passionate dedication to becoming the absolute best. Bo Burlingham reminds us of a vital truth: big does not equal great, and great does not equal big.--This text refers to thePaperbackedition.
Review
This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth for growth’s sake in favor of a passionate dedication to becoming the absolute best. Bo Burlingham reminds us of a vital truth: big does not equal great, and great does not equal big. (Jim Collins, author ofGood to Great)
It aims to do for small private companies whatIn Search of Excellencedid two decades ago for big public companies: shine a light on a handful of business practices the author admires, and which he believes are the reason some companies consistently do better than others. (Joseph Nocera,The New York Times)
Small Giantsis one of the most relevant and articulate arguments for staying bold and creative, intimate and manageable as I have ever read. I guarantee that expression and the arguments for staying small will cause a collective sigh of relief from thousands of entrepreneurs. (Anita Roddick, founder of The Body Shop)
With new management books arriving by the boatload, Bo Burlingham has somehow managed the near impossible—he’s given us a true original. Moreover, in the process he may have ‘discovered’ the most interesting and under-reported corner of the U.S. economy. In short,Small Giantsis a Large Masterpiece. Bo’s reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound. (Tom Peters, author ofIn Search of Excellence)
The fourteen companies that Bo Burlingham... features in his new bookSmall Giantsdemonstrate conclusively that a company can resist the temptation to keep getting bigger and bigger—and wind up better for it. (Cecil Johnson,The Fort Worth Star- Telegram)
For all you harried entrepreneurs out there, Bo Burlingham has a reassuring message: Relax. Bigger isn’t necessarily better. The wonderful stories inSmall Giantsshow you how to prosper by retaining the vision of excellence that got you into business in the first place. (Rosabeth Moss Kanter, author ofConfidence)
Bo Burlingham’s done for private companies what Jim Collins did for public companies inGood to Great.(Steve Pearlstein,The Washington Post)--This text refers to thePaperbackedition.
Anita Roddick, founder of The Body Shop
Small Giants is one of the most relevant and articulate arguments for staying bold and creative, intimate and manageable as I have ever read. I guarantee that expression and the arguments for staying small will cause a collective sigh of relief from thousands of entrepreneurs.--This text refers to thePaperbackedition.
Tom Peters, author of In Search of Excellence
With new management books arriving by the boatload, Bo Burlingham has somehow managed the near impossible—he’s given us a true original. Moreover, in the process he may have ‘discovered’ the most interesting and under-reported corner of the U.S. economy. In short, Small Giants is a Large Masterpiece. Bo’s reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound.--This text refers to thePaperbackedition.
Cecil Johnson, The Fort Worth Star- Telegram
The fourteen companies that Bo Burlingham... features in his new book Small Giants demonstrate conclusively that a company can resist the temptation to keep getting bigger and bigger—and wind up better for it.--This text refers to thePaperbackedition.
Rosabeth Moss Kanter, author of Confidence
For all you harried entrepreneurs out there, Bo Burlingham has a reassuring message: Relax. Bigger isn’t necessarily better. The wonderful stories in Small Giants show you how to prosper by retaining the vision of excellence that got you into business in the first place.--This text refers to thePaperbackedition.
Steve Pearlstein, The Washington Post
Bo Burlingham’s done for private companies what Jim Collins did for public companies in Good to Great.--This text refers to thePaperbackedition.
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