品牌：
基本信息
·出版社：Portfolio Hardcover
·页码：240 页码
·出版日：2006年
·ISBN：9781591841258
·条码：9781591841258
·装帧：精装
内容简介
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The definitive guide to corporate blogging, and why every organization needs to join this marketing revolution
So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not!Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is.At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word isgreat. A corporate blog that’s boring or deceptive is worse than none at all.In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering important questions such as:
• How much time will it take?
• What about the legal risks?
• Who in my company should blog?
• What are the best corporate blogs out there?
In an informal, provocative style and without technical jargon, Weil explains how to create a blog that’s engaging, smart, and likely to grow an audience.
作者简介
Debbie Weilis a popular speaker, marketing consultant, and publisher of the award- winning e-newsletterWordBiz Report, which has 15,000 subscribers. She has appeared in print and on television numerous times to explain how successful corporate blogging really works.
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书评
FromBooklist
With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn or walk away. Weil provides background on blogs, offers tips on writing them ("invite a conversation"), addresses common concerns ("what if my employees are blogging?"), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it's time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more. Short and sweet, this is more enthusiastic and personably written--and includes fewer CYA disclaimers--than Nancy Flynn'sBlog Rules(2006) and is more appropriate for the corporate crowd than Andy Wibbels'Blogwild!(2006).Keir Graff
Copyright © American Library Association. All rights reserved
Kirkus Reports
She makes a convincing case for the corporate blog. Smart, witty, and accessible.
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