品牌：Michael Backman
基本信息
·出版社：Palgrave Macmillan
·页码：200 页码
·出版日：2007年
·ISBN：9780230006775
·条码：9780230006775
·装帧：平装
内容简介
With 350 million smokers, China is the world's biggest market for cigarettes. By 2020, 300 million Chinese will be classified as elderly. By 2010, China will have 7 of the world's biggest shopping malls. This book is an invaluable asset for corporate planners and strategists, futurologists, and anyone interested in developing business in Asia. Backman provides an essential map for Asia's future.
编辑推荐
Review
Michael Backman “really understands why business evolved the way that it did in Asia.”
The Economist
Michael Backman is “a brilliant writer on regional business strategies.”
Australian Financial Review
“Backman’s excellent and extensive case studies are aimed at pointing out the pitfalls to foreign investors.”
The Independent
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