品牌：Trevor Morris
基本信息
·出版社：Palgrave
·页码：256 页码
·出版日：2007年
·ISBN：9780230549418
·条码：9780230549418
·装帧：平装
内容简介
This book is an essential read for anyone interested in Public Relations in Asia. Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, "Public Relations in Asia" offers readers a vital insight into how PR works. Combining the latest in Public Relations theory with clear and practical guidance on how to plan and structure a PR campaign, as well as invaluable top tips on the skills needed to create successful PR campaigns, "Public Relations in Asia" is also full of fascinating and relevant case histories from around Asia and the rest of the world.
编辑推荐
Paul Taaffe, chairman and chief executive of Hill & Knowlton worldwide
'Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia. "PR for Asia" is the go to sourcebook that addresses that skills gap. It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region.'
Danny Rogers, Editor, PR Week
'Asia is the most exciting PR market in the world. This book not only critically analyses the nature and structure of PR now and in the future, but also offers a wealth of straight talking practical advice from how to write a PR plan to what to do when a difficult journalist rings you up.'
Gary Davies, Professor of Corporate Reputation, Manchester Business School, UK
'15 years ago a student from the People's Republic of China told me she wanted to understand 'why Western Companies need Public Relations managers'. Today the question would be 'how should Asian companies best use public relations.' This book is a much needed source of guidance on how PR can work in what are now the largest markets for many organizations.'
Chang Yiru, Editor, CCTV
'Morris and Goldsworthy offer a unique combination of top level industry and academic experience. Public Relations for Asia is a must for anyone interested in public relations.'
Mike Waterson, Chairman, World Advertising Research Center
'Asia looks set to experience the sort of astonishing growth in public relations that the West has recently experienced. Morris and Goldsworthy look set to accelerate that growth.'
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