品牌：John Arnold
基本信息
·出版社：John Wiley & Sons
·页码：336 页码
·出版日：2007年
·ISBN：0470190876
·条码：9780470190876
·装帧：平装
内容简介
在线阅读本书
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer?Done properly, e-mail marketing is highly effective.E-Mail Marketing For Dummiescan help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:Combine e-mail with other marketing mediaDevelop a winning strategy, build a quality e-mail list, and find successComply with anti-spam lawsSet reasonable objectivesDecide whether to use an e-mail service provider
Brand your e-mailsBuild relationships with your customersIncrease your “open” rate and find out who’s actually opening your e-mailsUse e-mail to improve search engine optimizationAnd if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most,E-Mail Marketing For Dummiesis all about using e-mail to help your business prosper.
作者简介
John Arnoldis a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. He has consulted with almost every type of small business imaginable and has personally taken more than a dozen small businesses from conception to fruition in the retail, service, nonprofit, and consulting industries, including a nationally syndicated radio show. In 2006, John helped to pioneer a small business training program on behalf of the e-mail marketing company Constant Contact. Through the program, John personally taught e-mail marketing to thousands of small business owners, and his seminars and workshops have since become a trusted source for e-mail marketing strategies, tactics, and best practices. During John’s tenure, Constant Contact was named #166 on Inc. 500’s list of the fastest growing private companies, and in 2007, completed a successful Initial Public Offering. John continues to train and advise small business owners as a Constant Contact Regional Development Director. He is a sought-after speaker and consultant for franchises, Chambers of Commerce, Small Business Development Centers, Business Improvement Districts, Visitors and Conventions Bureaus, and nonprofit organizations. John can be reached through the publisher or on his Web site at www.emailtrainer.com.
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