品牌：Dirk Zeller
基本信息
·出版社：John Wiley & Sons
·页码：272 页码
·出版日：2007年
·ISBN：0470168366
·条码：9780470168363
·装帧：平装
·丛书名：For Dummies (Career/Education)
内容简介
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From the author of Success as a Real Estate Agent For Dummies, a no-nonsense approach to the techniques for selling and generating leads by phone
Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Packed with techniques, scripts, and dialogues, this hands-on, interactive guide assists readers with making cold calls, warm calls, and referral calls, helping them plan and execute openings to create interesting dialogue; ask key questions; develop persuasive presentation techniques; work within the No Call Law parameters; leave effective and enticing voicemails that get results; get past screeners and get quality referrals; find hot leads; and create callback scripts that close the sale.Dirk Zeller (Bend, OR) is CEO of two nationally known companies, Real Estate Champions and Sales Champions, which specialize in training and coaching sales people in the direct selling industry. More than 120,000 salespeople subscribe to his weekly newsletter. He is also the author of Success as a Real Estate Agent For Dummies (0-471-79955-6), which has sold more than 16,000 copies since June 2006.
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