品牌：Preston G. Smith
基本信息
·出版社：Jossey-Bass
·页码：304 页码
·出版日：2007年
·ISBN：0787995843
·条码：9780787995843
·装帧：精装
内容简介
In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive, and expensive, while the need for change continues at an accelerating pace.
Flexible Product Developmentis a hands-on resource that provides the tools and strategies needed to restore flexibility to any organization and remove the obstacles that stand in the way of responsive new product development. Preston Smith introduces approaches that can enhance development process flexibility by creating and maintaining development options, delaying decisions, and, in general, reducing the cost of change. Step-by-step, he explains the basics of flexible product development, provides a broad array of flexibility-enhancing tools, and guides the reader in modifying the organizations values to embrace this new way of operating.
作者简介
Preston Smithis a leading thinker in the product development community and consults with companies as diverse as Herman Miller and Welch Allyn. His book, Proactive Risk Management, won the David I. Cleland Project Management Literature Award from the Project Management Institute. Smith is book review editor of the Journal of Product Innovation Management and is a Certified Management Consultant.
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Review
“Speed has always been a critical element in the product design process. But as Preston Smith points out, one must be extraordinarily flexible as well in one’s development and innovation processes. In the light-speed world we live in today, as Smith so poignantly points out, one’s ability to use intelligent, knowledge-based flexibility is an imperative to winning each day, every day.”—Michael D. Thieneman, executive vice president and chief technology officer, Whirlpool Corporation “Preston’s previous book,Developing Products in Half the Time, was chock-full of time-to-market gems. This one goes further, showing time-to-market in a new light and providing even more wisdom that’s right on for today.”—Chuck Blevins, director, Office of Program ManagementLifeScan, Inc. (Johnson & Johnson) “Prestonprovides exceptionally detailed treatment of techniques to help any program manager lead difficult, constantly changing projects. His many examples show how these tools work in the real world.”—Jim Callahan, senior program manager, C-Cor “This book addresses what’s concerned me lately: how to make product development more effective and quicker. It emphasizes that project leaders should manage decisions and risk rather than tasks and processes because decisions are what really drive the project.”—James Joseph Snyder, product development manager, Medtronic, Inc.
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