品牌：Leslie Gaines-Ross
基本信息
·出版社：John Wiley & Sons
·页码：208 页码
·出版日：2008年
·ISBN：0470171502
·条码：9780470171509
·装帧：精装
内容简介
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Best practices for protecting and repairing reputation
Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization all have the power to instantly tarnish a respected reputation.
Timely and straightforward, Corporate Reputation shows business leaders how to restore and rebuild their companies when a corporate reputation is damaged. Its practical 12-step model shows how companies can successfully recover their reputations for the long-term after crisis strikes.
Leslie Gaines-Ross is Chief Reputation Strategist at Weber Shandwick, a global public relations firm. She is also author of CEO Capital: A Guide to Building CEO Reputation and Company Success (0-471-26807-0).
作者简介
Dr. Leslie Gaines-Ross is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for Fortune. Her work has appeared in publications including the Financial Times, Fortune, BusinessWeek, the Times of London, Forbes and the Wall Street Journal. She is currently on the Executive Advisory Panel of Corporate Reputation Review, an international journal devoted to the management of corporate reputation.
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