品牌：Stephen Denning
基本信息
·出版社：Jossey-Bass
·页码：304 页码
·出版日：2007年
·ISBN：0787987891
·条码：9780787987893
·版次：1
·装帧：精装
内容简介
在线阅读本书
How leaders can use narrative to inspire the hearts and minds of employees
Leaders communicate for the purpose of persuading people to act, not simply to inform. Using multiple examples from a range of organizations, Stephen Denning reveals the process of how people make decisions and bring about change. For action to follow communication, he says it is necessary to:
*Get the audience's attention
*Stimulate desire for the intended action
*Give reasons why the intended action makes sense
Denning shows how this triad plays out in the different areas of persuasion, explaining the overall context of communication within which storytelling and other modes of communication fit.
Stephen Denning (Washington, D.C.) is Senior Fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling (0-7879-7675-X) and Squirrel Inc (0-7879-7371-8). He is former Program Director, Knowledge Management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.
作者简介
Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.
编辑推荐
Review
Named one of the "Best Business Books of the Year" (2007) byFinancial Times: "Leaders don’t just execute strategy, they must inspire others to follow...This book explains how." (Financial Times, December 8, 2007)"Denning cohesively links the importance of narrative intelligence and telling stories to leadership success." (Library Journal, December 2007)"...if there's one person who knows more than anyone else about the power of business narrative it's...Steve Denning." (MyCustomer.com, Friday 7th December 2007)"This book's lucid explanations, vivid examples and practical tips are essential reading..." (PublicNet.co.uk, Tuesday 4th December 2007)"...an array of glowing testimonials from truly famous people. Definitely one for those interested in transformational change." (Strategic Communication Management, December 2007)"…an educational and informative book that can be effortlessly read from cover to cover." (Inside Knowledge, September 2007)
Review
"If business leaders do not immediately grasp the vital insights offered by this book, both they and their organisations are doomed."--Stefan Stern, Financial Times"Steve Denning is the Warren Buffett of business communication. He sees things others don't and is able to explain them so the rest of us can understand."--Chip Heath, co-author of Made to Stick, Professor of Organizational Behavior, Graduate School of Business, Stanford University"I highly recommend you get it today and read it tonight. Tomorrow will be an entirely different kind of day if you do."---Jim Kouzes, Co-author of the best-selling, The Leadership Challenge, and A Leader’s Legacy"The Secret Language of Leadership has been instrumental in helping me overcome the challenges of rapid growth and intense competition. It's all about the story."--Reed Hastings, CEO, Netflix Inc."I don't think I have ever read a more compelling preface. And best of all, the advice Denning gives to the reader about speaking and writing is exemplified in the way he has written this impressive book."--James MacGregor Burns, distinguished senior scholar, James MacGregor Burns Academy of Leadership, University of Maryland, and author of Leadership"The Secret Language of Leadership is not only the best analysis I have seen of how and why leaders succeed or fail, it's highly readable, as well as downright practical. It should be mandatory reading for anyone interested in engaging a company with big ideas who understands that leaders live and die by the quality of what they say."--Richard Stone, story analytics master, i.d.e.a.s
点此购买报价￥201.50
