品牌：Sydney Finkelstein
基本信息
·出版社：McGraw-Hill Professional
·页码：352 页码
·出版日：2006年
·ISBN：9780071452311
·条码：9780071452311
·装帧：平装
内容简介
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Companies that purposefully set out to excel are remarkably few and far between.
The number of those who have a strong, well-thought out strategy for success are even fewer.
Based on five years of research and field-testing,
Breakout Strategygives you a “fast track” strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key initiatives:
Create a workable vision by understanding the needs and aspirations of a companyFace customers with a value proposition that covers all the important basesAlign what a business does with what the customer truly desiresBalance the people and process sides of business to deliver on promisesLiberate the energies of any strategy's toughest critic-those who work within the business
Breakout Strategyputs these initiatives in context by examining how diverse companies achieved breakout growth, including jetBlue, Harley Davidson, and Starbucks. It also sheds light on how a poor strategy can topple a once-successful company off the pedestal of market dominance, such as Krispy Kreme's overly ambitious expansion strategy that stretched the company and the brand too thin.
With the systematic approach in
Breakout Strategy, you'll be able to travel the fast track to market triumph, leaving your competitors struggling to catch up.
作者简介
Sydney Finkelsteinis the author ofWhy Smart Executives Fail,and professor of strategy and leadership at Dartmouth’s Tuck School of Business. Finkelstein holds a Masters degree from the London School of Economics, and a PhD from Columbia University. He has worked with major global companies including Boeing, Deutsche Bank, and GE.
Charles Harveyis professor of business history and management, and dean of Strathclyde Business School, University of Strathclyde, Scotland. Harvey holds a BSc and PhD from the University of Bristol. He has worked with companies such as JP Morgan, Bombardier Transportation, and J Sainsbury.
Thomas Lawtonis associate professor of strategic management at Tanaka Business School, Imperial College London. Lawton holds degrees from University College Cork and the London School of Economics and a PhD from the European University Institute, Florence. He has worked with IATA, IBM, and JP Morgan, among others.
编辑推荐
Institute of Leadership and Management Edge Magazine, July 2007
While Blue Ocean Strategy is elegantly written, Breakout Strategy
is more relevant for practising managers... I would highly recommend it.
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