品牌：Frank Prestipino
基本信息
·出版社：McGraw-Hill Professional
·页码：240 页码
·出版日：2007年
·ISBN：9780071484404
·条码：9780071484404
·装帧：平装
内容简介
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Can small changes create big reults? Oracle veteran Frank Prestipino proved that the answer is yes. By applying incremental, constructive changes that did not require large budget spending or lengthy management approvals, Prestipino increased Oracle's and other company's customer demand and profitability-without subjecting them to unacceptable risks.
Now, inGetting to Big the Small Way, Prestipino shares his unique approach for using incremental changes to make large improvements, and shows you how this method can be used in any size business regardless of the industry. Drawing upon his remarkable success at Oracle as well as his experiences at other organizations that achieved great results by thinking small, Prestipino presents an executable strategy for pinpointing the areas in your business where precise change will deliver huge returns.
Prestipino gives you proven tools and techniques that can be easily adopted, with immediate results. He shows you how to grasp fresh opportunities and take steps into new markets with a solid growth strategy. After you determine your mission statement and discover how to connect your company's values with those of your customers, you'll learn how to use small actions to:
Exploit the products, skills, and resources already in your companyMake improvements that will unlock and open new doors to growthFind new markets you never thought you could enter _Set priorities and ensure that the right attitudes and motivational drivers are in place _Identify your true competitors-and decide how to stand apart from themPrestipino then brings everything together by helping you define the action steps that can be delegated across your organization and empower your employees to bring about change. Throughout, Prestipino provides frameworks for you to follow when implementing your strategy-and ways to measure and manage the success of your incremental advances.
作者简介
Frank Prestipinois a former vice president of Global Enterprise Applications Strategy for Oracle Corporation. He has been profiled in the media and is a highly sought after speaker. Prestipino was also President of Unicorn HRO and is currently President and CEO of Global Marketing Services.
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