品牌：Bill Lane
基本信息
·出版社：McGraw-Hill Professional
·页码：300 页码
·出版日：2007年
·ISBN：9780071544108
·条码：9780071544108
·装帧：平装
内容简介
AN INSIDE LOOK AT THE GENIUS OF GE
Bill Lane was Jack Welch's speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch's immense success as a leader was Welch's ability as a master communicator. Welch launched a communications revolution that took GE from a ponderous supertanker of a company, to what Welch called a high speed “cigarette boat” capable of radical moves and rapid learning from the best institutions in the world.
Jacked Upgives you a front row seat to Welch's twenty-year campaign to transform GE. Lane's first-hand, fly-on-the-wall account reveals some of Welch's most vivid and exciting moments, including:
An analyst’s presentation in Florida, where Welch’s angry remarks ignited GE’s stock growthA packed GE classroom at Crotonville, N.Y., when Welch and Bob Nardelli decided to stop construction on a multimilliondollar investment based on a class presentationWelch’s frank—and hilarious—explanation for financial services superstar Gary Wendt’s departure from GEMeetings with his top advisors, where Welch dissed dull presenters and lavished kudos on articulate managersYou'll learn Jack's simple, often brutally enforced guidelines for “making a great pitch”, and how Welch practiced them himself in his memorable appearances before employees, financial analysts and customers--and his zero-tolerance of BS. You'll witness laugh-out-loud-funny cameo appearances from boldface names like Southwest Airlines Herb Kelleher, Don Imus, Jack's ex-wife Jane Welch, Conan O'Brian, and “Triumph, the Insult Comic Dog”. And you'll understand exactly how every leader can master the art of communication, to teach and inspire, shock and provoke, all at the same time.
This is Jack at his out-and-out best. This is the only book a leader or aspiring leader will ever need on effective communications.
作者简介
Bill Lanejoined GE as a speechwriter in 1980, after seven years at the Pentagon. From 1982 to 2001, he was Manager, Executive Communications for the Company, and Jack Welch’s speechwriter.
编辑推荐
From Publishers Weekly
Does the world really need another book on Jack Welch? While the former GE CEO is an acknowledged superstar of the business world, he has written and been written about in so many books in this genre that regular visitors to bookstore business sections may find themselves growing weary. One thing's for sure-if you're going to write another book centered on Jack Welch, it better be good. Luckily, this volume doesn't disappoint. Written by Bill Lane, Welch's speechwriter of 20 years, this book documents GE's Welch years and offers general advice. While completely deferential to Welch-sometimes to a fault-Lane is a great observer and writer, bringing the spirit of Welch's GE tenure alive through anecdotes, conversation and explicit details that reveal what strategies worked to advance careers or end them. Italicized advice tips that summarize communications tips and strategies round out various chapters like a stream of consciousness whisper. While this book's primary appeal will still be to Jack Welch junkies, the author's insider tone and great style make an interesting read for a wider audience.
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