品牌：Laurence Barton
基本信息
·出版社：McGraw-Hill Professional
·页码：352 页码
·出版日：2007年
·ISBN：9780071498821
·条码：9780071498821
·装帧：平装
内容简介
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Why do some managers shine during a high-level crisis while others stumble? Those who have an action plan in place are the ones who can react quickly, manage rumors, and respond to victims and stakeholders sincerely and adequately while keeping their organization afloat.
Leading crisis management expert Laurence Barton has spent more than two decades consulting with top companies on how to anticipate and respond to workplace threats and tragedies. InCrisis Leadership Nowhe offers concrete solutions for managing disruptive events-from industrial accidents and acts of violence to embezzlement, product recalls, and terrorism. Barton takes you through his journey of advising senior executives on crisis events and examines:
The characteristics that define a true crisisProven strategies to help you understand and respond to early warning signalsWays to mitigate threatening situationsHow to effectively communicate your decisions in a timely manner to employees, shareholders, customers, and other constituenciesIn this forward-looking guide, Barton applies his corporate insider's insight to numerous case studies, demonstrating how such catastrophes happen to real companies and real people every day. These studies form a framework for building crisis management thinking into your company's strategic toolbox. Anticipating all forms of trouble, advising senior management and boards of directors about potential events, and devising a business recovery plan will allow your organization to rebound should tragedy strike.
Barton has also created an indispensable sample crisis management plan, and includes detailed templates for addressing a wide spectrum of incidents and threats. Arming you with an arsenal of strategies, tools, and know-how,Crisis Leadership Nowensures that your company's leaders will demonstrate confidence and implement solutions in the midst of chaos.
作者简介
Laurence Barton, PhD,has spent 25 years studying the causes of crisis in the workplace. Barton, the former Vice President of Crisis Management at Motorola, has managed more than 1,200 incidents worldwide, writing crisis plans and consulting with senior leaders at ABC News, The Walt Disney Company, Nike, Honda, British Petroleum, ESPN, and more than 60 hotels and casinos during defining moments. The author of three often-quoted books on crisis management, Barton is President and Professor of Management at The American College in Bryn Mawr, PA.
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