品牌：
基本信息
·出版社：Atria Books
·页码：208 页码
·出版日：2005年
·ISBN：0743284003
·条码：9780743284004
·版次：2005-10-01
·装帧：精装
·开本：16开 16开
内容简介
Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms.
His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business, and marketing.
In Driven from Within, Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court and into every facet of his life.
Nearly three years removed from his last turn as an athlete, Michael's 20th Air Jordan shoe has helped push Nike's Brand Jordan division to nearly $500 million in sales.
"Nothing of value comes without being earned, That's why great leaders are those who lead by example first.You can't demand respect because of a title or a position and expect people to follow. That might work for a little while, but in the long run people respond to the what they see."
This is a book about the power of collaberation and teamwork, the awe-inspiring energy generated when people combine their creativity and passion, and a fearless desire to lead.
Whether waking at 6 A.M. to work out as a high school junior, or spending hours with legendary designer Tinker Hatfield on the intricacies f state-of-the-art shoe design, Michael Jordan has never wavered in his desire to be the best.
"It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from my parents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the best way to get them."
Everyone knows the results. In Driven from Within, Michael Jordan and those in his inner circle reveal the philosophy that makes it all happen.
作者简介
Mark Vancil，is president of Rare Air Media,a publishing and communications company based in winnetka,lllinois.Rare Air has produced dozens of award-winning books and custom publishing programs,including three New York Times bestsellers,for sports,publishing and enterainment clients.
媒体推荐
Customer Reviews
Reviewer: Spencer Brooks (Alexandria, VA)
You will like this book much more if you are a Jordan worshipper, but there is also much to learn if you are not a Jordan fan or even a sports fan. This book is about how Jordan approaches life, basketball, and business. There are wonderful anecdotes from his mom, his agent, friends, and Nike executives. Regardless of what you think of Jordan, you will get something out of this book if you respect his work ethic. You will also realize that being true to who you are is very important in life, no matter how many people disagree with your decisions or criticize you. Maybe I read a little deeper into this book than most, but I thought it was great. Definitely worth the two hours it took to read it.
Reviewer: Ben Guico "Be Water, My Friend. - Bruce Lee" (San Diego, CA)
No matter how you look at it. As the other reviewers also say, "Brand Jordan". But you know that if they were in the same position as MJ, they would do exactly the same. Maybe not to the precise point...but close enough. Yes, this book has his branding, his shoes, how it all came to path. I kind of liked the "production" of how his shoe designer(s) were thinking. But then again I come from the same design type industry. My two cents is...you can see what makes this person one of the great ones in our time. Why he's driven. If you read between the lines, you might get some motivation. You might get some positive things. But the choice is yours. Closed minded? or Open minded? Bottom line, we all need something positive inside.
Reviewer: Jocelyn T. Florence (San Ramon, CA United States)
I am not a sports fan in any sense, but I went to Borders with a friend and ended up reading the entire book in the store (she eventually left me). One of the reviewers mentioned how this book is about "brand Jordan", well of course. In the book he talks about Brand Jordan is a reflection of who he is and it is something that he stays true to. It is something that he grew from nothing, when people thought Basketball players endorsing shoes wouldn't be profitable. It actually mentioned how tennis players marketing shoes were the gold mine when he started. I am only twenty-five so that tidbit of information made me laugh. There was a lot of reference to the shoes, but the shoes are what started brand Jordan. He talks about no being driven by opinion polls or marketing fads. There are interesting references to the technology behind making the shoes and the collaboration with Michael Jordan and his push to have a shoe that was stylish and functional. He wouldn't agree to anything that wasn't. I don't believe a lot of current spots stars or celebrities don't put that kind of effort into items they put their names on. In a culture that loves to give accolades to achievement and forget the work that went into making that achievement possible, this book serves as a reminder. Excellence is about pushing yourself, when it hurts, when people tell you that you are chasing the impossible dream, when maybe, just maybe, you think they are right. You need to push forward anyway. If you like stories about rising above the odds and laughing in the face of nay Sayers, this is a book for you.
编辑推荐
Michael Jordan is the rare global icon whose celebrity extends beyond his Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms.
His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business, and marketing.
In Driven from Within, Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court and into every facet of his life.
Nearly three years removed from his last turn as an athlete, Michael's 20th Air Jordan shoe has helped push Nike's Brand Jordan division to nearly $500 million in sales.
"Nothing of value comes without being earned, That's why great leaders are those who lead by example first.You can't demand respect because of a title or a position and expect people to follow. That might work for a little while, but in the long run people respond to the what they see."
This is a book about the power of collaberation and teamwork, the awe-inspiring energy generated when people combine their creativity and passion, and a fearless desire to lead.
Whether waking at 6 A.M. to work out as a high school junior, or spending hours with legendary designer Tinker Hatfield on the intricacies f state-of-the-art shoe design, Michael Jordan has never wavered in his desire to be the best.
"It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from my parents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the best way to get them."
Everyone knows the results. In Driven from Within, Michael Jordan and those in his inner circle reveal the philosophy that makes it all happen.
目录
INTRODUCTION
EARNED
UNCOMPROMISED
ASPIRATIONAL
AUTHENTIC
BEYOND
……[看更多目录]
文摘
插图
点此购买报价￥176.90
