微软在TechED 2008正式推出了Microsoft SQL Server 2008的新标志 Logo。以下是一些关于此标志的相关信息：
◆Strengthen our connection with customers and partners
◆Visually support key attributes such as “integration”, “innovation”, and “enterPRise class”, which are important attributes for our customers and partners
◆Provide customers and partners with an important visual distinction from Microsoft desktop software
◆New category colors (“color coding”) were designed to make it easier for customers and partners to navigate our breadth offering and understand our solution-oriented categories
此动态的网格状的新Logo由微软 Server and Tools 部门下属的四种产品所共有的，而每种产品的标志 Logo 按照下列的颜色区分：
◆IT Management - 蓝色
◆Security - 绿色
◆application Infrastructure - 深红色
◆Business Productivity Infrastructure - 深黄色