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What is quality -- the experts opinion

王朝other·作者佚名  2006-01-08
窄屏简体版  字體: |||超大  

What is quality -- the experts opinion

“Only through the collective efforts of their individual

members do companies change; companies are

incapable of changing themselves.”

-- V. Daniel Hunt

This question has been debated for many years and varies considerably even with the quality experts (as outlined in the comparison tables below). For certain, the experts agree, the outcome affects all businesses today and will continue to do so in the future.

(note: this comparison was originally based on

an article published in the "Quality" magazine, May 1992)

Table 1 - A comparison of Deming, Juran, and Crosby

W. Deming

J.M. Juran

P. Crosby

Basic orientation toward quality

Technical

Process

Motivational

What is quality?

Nonfaulty systems

Fitness for use; freedom from trouble

Conformance to requirements

Who is responsible for quality?

Management

Management

Management

Importance of customer requirements as standard

Very important

Very important; customers at each step of product life cycle

Very important

Goal of quality

Meet/exceed customer needs; continuous improvement

Please customer; continuous improvement

Continuous improvement; zero defects

Methods for achieving quality

Statistical; constancy of purpose; continual improvement; cooperation between functions

Cost of quality; quality trilogy: planning, control, improvement

14-point framework;

Chief elements of implementation

14-point program

Breakthrough projects; quality council; quality teams

14-step program; cost of quality; quality management "maturity grid"

Role of training

Very important for managers and workers

Very important for managers and employees

Very important for managers and employees

For additional details, see web site:

The W. Edwards Deming Institute

Juran Institute

Philip Crosby Associates II

Table 2 - A comparison of Garvin, Felgenbaum, and Taguchi

D. Garvin

A.V. Felgenbaum

G. Taguchi

Basic orientation toward quality

Strategic, academic

Total, systemic

Technical, proactive

What is quality?

Competitive opportunity

What customer says it is

Customer's performance requirements

Who is responsible for quality?

Management

Everyone

Engineers

Importance of customer requirements as standard

Very important

Very important

Very important

Goal of quality

Pleasing customers; continuous improvement

Meet customer needs; continuous improvement

Meet customer requirements; continuous improvement

Methods for achieving quality

Identifying quality niches

Total quality control (TQC); excellence-driven rather than defect-driven

Statistical methods such as Loss Function; eliminating variations of design characteristics and "noise" through robust design and processes

Chief elements of implementation

Eight dimensions of product quality: performance, features, reliability,

conformance, durability, serviceability, aesthetics, perceived quality

Statistical and engineering methods across the company

Statistical design of experiments; quality teams

Role of training

Important but not clearly defined

Very important for managers and supervisors

Important but not defined

For additional details, see web site:

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