（慧聪网家电频道报道） 三菱电子泰国公司目前正尽力保持其在当地的市场份额，尽管三菱正面临着增长速度紧缩的难题，但为了纪念公司在泰国的35周年庆典，公司为此已经花费了85万美元。
三菱电子Kang Yong Watana 公司市场销售总经理Anun Bunjerdtum说，明年（2006年）市场对电子产品的需求将继续增长，但增长速度将比今年有所下降。今年的增长速度平均在15%左右，但预计明年将会低于10%。
Bunjerdtum继续介绍说，除了电子产品中增长的燃料价格等消极因素外，预计房产市场也会减缓，而由此刺激的新用具的需求也会减少。
最后导致竞争将会加剧，但三菱仍然期待至少能保持住原有的市场份额。因为消费者对于消费已变得更加谨慎，他们倾向于购买可信赖的品牌产品。Bunjerdtum介绍说三菱除了价格竞争以外，凭借自己的产品质量和信誉，依然可以销售大量产品。
三菱电子Kang Yong Watana对公司空调、电风扇、排风扇、家用水泵、电冰箱、洗衣机在内的多种产品进行了分配。
空调的计划占总销售的55%，紧跟的是冰箱计划占到20%，水泵（10%），电风扇（9%），通风扇（3%），其他（3%）。
据Bunjerdtum介绍说，公司在空调、电风扇、排风扇、家用水泵等几个产品方面一直处于领导市场的地位，在电冰箱市场上排列第二等级。
为了庆祝公司的35周年纪念日，三菱电子Kang Yong Watana已经分发了价值85万美元的奖品。据悉，9，10月份，公司已花费了60.7万美元的打折活动和额外奖金。
明年（06年），公司期望销售可以在今年的销售基础上增长10%。05年公司的销售达到1.477亿美元，比预期的1.397亿美元超额完成任务。Bunjerdtum说，基于这个原因，超额完成的份额将会弥补预期在06年1月的亏损。（曼谷报道）
Mitsubishi Aims to Keep Market Share
The local distributor of Mitsubishi electrical products aims to maintain its market share in the face of a shrinking growth rate, helped by a 35-million baht (approx. U.S. $850,000) campaign to celebrate its 35th anniversary in Thailand.
Demand for electrical goods next year would still grow, but at a rate lower than this year, said Anun Bunjerdtum, general manager for marketing and sales of Mitsubishi Electric Kang Yong Watana Co.
"This year’s growth rate is about 15 percent. The growth rate next year could be lower than 10 percent," he said.
Besides negative economic factors such as rising fuel prices, the housing market is expected to slow, prompting a drop in demand for new appliances, Bunjerdtum said.
As a result, he said, competition would intensify but Mitsubishi hoped to at least keep its market share. Because consumers are becoming more cautious in their spending, they tend to buy brands they trust. Mitsubishi believes it can sell based on quality and value for money without the need to compete on price, according to Bunjerdtum.
Mitsubishi Electric Kang Yong Watana makes and distributes a variety of products including air-conditioners, electric fans, ventilation fans, home water pumps, refrigerators, and washing machines.
Air-conditioners account for 55 percent of its sales, followed by refrigerators (20 percent), water pumps (10 percent), electric fans (9 percent), ventilation fans (3 percent), and others (3 percent).
According to Bunjerdtum, the company is the market leader in air-conditioners, electric fans, ventilation fans, and home water pumps, and is ranked second in the refrigerator market.
To mark its 35th anniversary, Mitsubishi Electric Kang Yong Watana is giving away 3,500 prizes worth a total of 35 million baht (approx. $850,000). During the last 2 months of this year, it is also spending 25 million baht (approx. $607,000) on a "bonus sale promotion" offering discounts and premiums.
Next year, the company expects its sales will grow by 10 percent while this year’s sales have risen to 6 billion baht (approx. $147.7 million), above its earlier projection of 5.75 billion baht (approx. $139.7 million). For this reason, it may revise its 2006 forecast in January, Bunjerdtum said. (Bangkok Post)
信息来源：慧聪网家电行业频道
