Soy has been available for more than two decades in health food stores
specially markets and restaurants that serve heart healthy meals .But now
it is poised to become the food of the next millennium ,available soon
in nearly everything,everywhere.
Leonard Baum (Food Industry Analyst):I see the soy protein business tripling
over the next two years,because of this announcement.
Today ,the one billion-dollar a year soybean business is dominated by
companies that produce soy burgers,soy peanut butter,even soy breakfast
cereal.Kellogg company has just test marketed a new soy cereal,Smart Start.
WilliamMayer(Kellogg Company):We know from consumers that they love the
taste and they really like the fact that it brings then proteinin the form
of soy that gives them the health benefit.
Ok,so soy is good for you.But experience has shown that unless healthy
food tastes good ,it fails in the market place.And many consumers considers
the taste of soy,in this case tofu,bland or at best,bean like.At Bolka
Burger in Chicago,they won''t say how they''d made their soy burgers taste
like meat,but they are convincing enough to be featured in school cafeteriasand
fast food restaurants.
Kate Torres(Boca Burger Inc.):They taste great and they''re easy to use
and I think that consumers will give them a shot.
And why not ?The FDA says 25 grams of soy a day ,that''s about two soy
burgers,
may lower your cholesterol and reducethe risk of heart disease.
注释：
1.soy: n.黄豆、大豆、酱油
2.poise. vt.使做好准备
3triple: vi.增至三倍
4.bland: a.（药、食品、饮料、气候等）刺激性少的、温和的
5.shot: n.中肯的话，一针见血的评语
6.FDA: Food and Drugs Administration.美国食物药品管理局
7.gram: n.克（重量单位）
8. cholesterol: n.胆固醇
