德国工业设计大师Dieter Rams的十条优秀设计准则
在工业设计乃至其衍生设计领域，Dieter Rams 的影响力犹如手持戒律的摩西长久以来一直被众人崇敬与膜拜。他的十条关于“什么是好设计”的总结概述更是被众多设计工作者奉为启蒙与净化心灵的最高精神指引，Dieter Rams的设计哲学正越来越被那些已经形成成熟设计文化的国家重视并不断融合于自身设计产品之中。”意识到这些使他成为对设计界具有重大贡献的人。他开始问自己：“我的设计是优秀的设计吗？”
正因为好的设计没有一个明确的度量标准，于是他开始提出他认为好的设计应该具备的十条标准。（这些标准常被人们称为“十诫”）
1. 好设计是创新的 Good Design is innovative
创新恒久远，山寨不流传
It does not copy existing PRoduct forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.
2. 好设计让产品有用 Good Design makes a product useful
非可用勿扰
A product is bought in order to be used. It must serve a defined purpose – in both primary and additional functions. The most important task of design is to optimise the utility of a product.
3. 好设计有美感 Good Design is aesthetic
美感很重要，懂得审美也很重要
The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.
Firstly, it is difficult to talk about anything visual, since Words have a different meaning for different people.
Secondly, aesthetic quality deals with details, subtle shades, harmony and the equilibrium of a whole variety of visual elements. A good eye is required, schooled by years and years of experience, in order to be able to draw the right conclusion.
4. 好设计有助于产品的传达 Good Design helps a product be understood
让产品会说话
It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the Operating manual.
5. 好设计无障 Good Design is unobtrusive
留点空间给用户
Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-express.
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