户外资料网将定期邀请国内外户外运动界的知名人士，走入“名家面对面”栏目，接受驴友的提问。
驴友也可以提出和推荐你想交流的问题和希望提问的品牌公司，我们会尽量邀请这些公司的管理者面对驴友的提问。
本期“名家面对面”栏目，户外资料网邀请到了PRIMUS品牌 总裁Joakim先生做客本站。
PRIMUS品牌
嗨，大家好！我是PRIMUS现任总裁Joakim。
PRIMUS现任总裁Joakim先生
前阵子从电视中看到，中国领导人到瑞典访问，就两国之间的经济合作问题进行了友好洽谈。这个消息对于PRIMUS以及中国的代理商来说可谓锦上添花呀？哈，开个玩笑，让我们的PRIMUS面对面活动可以在轻松愉快的气氛下进行。
PRIMUS生产户外炉具和汽灯已经116年了，悠久的历史对于现在的PRIMUS来说既是荣誉也是压力。英文词典中对PRIMUS这个单词的解释是："普里默斯炉，一种便携式汽化煤油炉。还有一个形容词意思是第一的、首位的、资格最老的。"每当我翻开这个词条，都感到肩上的责任，以及莫名的隐藏在心底的感动。
伴随着户外消费群体渐趋严苛的需求以及整个户外产业的发展，我一直在思索--如何才能让PRIMUS的技术施展潜能，如何才能让PRIMUS的品质持守严格？因为我知道PRIMUS的核心竞争力是技术和品质，而这也是户外消费群体对于产品和服务的切实愿望。也只有勤勤恳恳地做好这两件事情，才可以维护PRIMUS一贯的市场地位与品牌荣誉。
2007年为了更好的传播企业和品牌文化，PRIMUS针对中国的销售网络进行调整，优选以技术服务为经营理念的代理商队伍。很高兴PRIMUS找到了雪鸟并建立了稳固的合作关系，因为我们在品牌建设、技术传播、客户服务以及高端产品的营销策略等方面都达成了共识。最重要的是我们拥有共同的信念--技术培训与推广是一项非常需要耐心与毅力的工作，但是只要我们坚持下去，高品质高技术含量的户外产品一定是市场的赢家。
2007年PRIMUS推出很多新产品，比如高效节能炉EtaPower，69克的迷你炉Micron Ti 2.5，加强版万用炉MultiFuel EX，还有可爱的茶壶、午餐筒、保温杯等等。他们共同的特点是减轻背负、节约能耗、绿色环保、提高烹调效率与品质，同时帮助喜爱大自然的人们更好的享受大自然。我知道PRIMUS的产品对于大多数中国消费者来说价格高了些，但是我有信心你们会接受它、喜欢它，只要你们曾经和它一起去探险。
Joakim与中国代理商团队
在这次的PRIMUS面对面活动中，我挑选Classic Trail做奖品。这款炉子是PRIMUS产品中性价比最好的一个款型，在欧洲也非常受欢迎，非常适合大众户外爱好者。这个活动很有意思，我可以直接与中国的粉丝对话，倾听你们的快乐，当然还有抱怨。也希望聪明而幸运的你们有机会体验一下Classic Trail。
Hello everyone, I am Joakim. I have stayed in PRIMUS for over 12 years. Few days ago, I saw that Chinese leaders visited Sweden for a better commercial corporation between them. This is truly a good news for both PRIMUS and the Chinese distributor. Alright, it's just kidding, let's begin our Face to Face talk.
PRIMUS has made stoves and lanterns for outdoor activities for 116 years. Over the last 10-15 years, the pace and the demands for development have increased. We have devoted ourselves to giving the dedicated outdoors enthusiast the opportunity to enjoy a hot meal to warm themselves, and to light up those dark wilderness nights with help of PRIMUS products.
In the beginning of the 1990s, alcohol and kerosene stoves were dropped in favor of LP gas stoves-mainly because LP gas stoves were lighter and cleaner. In the middle of the 1990s the hunt was on among stove manufacturers to see who could produce the most powerful stove with the fasting boiling time. PRIMUS took up the challenge and produced a stove that could boil water in under 2.5 minutes/liter. During the late 1990s, the trend was to make every gram count. At that time, PRIMUS's smallest stove had a weight of approx .70grams, and it could fit in a child's hand.
In the end of the 1990s,PRIMUS decided it was important for outdoor enthusiasts to have the freedom to choose their own type of fuel. So PRIMUS developed the world's first MultiFuel stove that ran on gas, gasoline/petrol, and kerosene. We received the Backpackers Award for our MultiFuel stove in 1998.
Following on the heels of our success, we focused our resources on improving the efficiency of PRIMUS stoves. The working hypothesis was that a 220 gram gas container for 1-2 people should last for one week instead of only three days. The reason- a lower pack weight, less fuel consumption, and a more environmentally friendly product. PRIMUS took its first steps towards achieving this goal at the start of the new millennium with the launch of the Micron lantern and stove.
Today PRIMUS has reached its goal with a new. fuel-efficient stove we call EtaPower. In physics, efficiency is denoted using "eta". PRIMUS's EtaPower stove has an efficiency rate of more than 80%, which means that two people can cook food on a 220 gram gas container for more than six days.
I also pick out the Classic Trail as an award for the lucky winner. I believe this stove maintains the best performance-price ratio in China as well as in Europe. I love this talk. It gives me a chance to read your posts and share your stories. I hope every could take your chance to use Classic Trail.
互动问题
1、如何开展有效宣传让消费者意识到PRIMUS的技术优势？
2、高价位炉具产品如何通过零售店进行推广和销售？
3、很多玩友认为不经常去艰苦的野外露营，所以不需要购买高价位的炉具产品。你是怎样考量这个问题的？
4、如果你是一名户外零售店的工作人员，你觉得销售高价位的炉具产品很困难吗？
对于PRIMUS如果您有什么问题，欢迎踊跃提出，我将尽力为大家解答。
我们会抽取2位参与活动并有建树性意见的朋友，赠送以下奖品