SportsOneSource媒体2007年12月11日报道：Mountain Hardwear公司从其2007年秋季销售额中拿出5140美元捐给Conservation Alliance环保组织。该公司的T恤一律九折优惠，并且顾客每购买一件即为环保组织捐出了20美元。筹集的善款将用于该环保组织保护户外原生态环境的事业。
此次已是Mountain Hardwear公司第四次进行筹款的销售推广活动,前三项活动为环保组织共筹得善款逾15000美元。
“Mountain Hardwear公司找到了一个新颖的方式来支持我们。”该环保组织执行董事John Sterling说道：“Mountain Hardwear不仅向我们筹集了不少急需的资金，而且还增强了人们对北美原生态环境的保护意识”。
这种募捐活动的想法是由Mountain Hardwear业务主管James Bottoms想到并与Taylor Shoop在2006年开始实施。“我们很高兴能通过我们产品的销售来支持The Conservation Alliance组织的环保事业。”Bottoms说道。
原文：Mountain Hardwear Gives to Conservation Alliance
SportsOneSource Media Posted: 12/11/2007
Mountain Hardwear raised $5,140 for The Conservation Alliance at its Fall 2007 warehouse sale. The company gave a 10% discount and a t-shirt to any customer that made a $20 donation to The Conservation Alliance. The contribution will help the organization in its ongoing efforts to protect wild places where outdoor customers recreate.
The November event was the fourth time Mountain Hardwear has integrated a fundraising promotion into the sale. In total, the three events have raised more than $15,000 for The Conservation Alliance.
“Once again, Mountain Hardwear has found a creative way to support our efforts,” said John Sterling, Executive Director of the Alliance. “By including The Conservation Alliance in the company’s Factory Sale, Mountain Hardwear has not only raised much-needed funds, but also provided valuable visibility for our efforts to protect North America’s last wild places.”
James Bottoms, Mountain Hardwear’s Director of Operations, conceived the fundraising idea in 2006, and colleague Taylor Shoop developed the t-shirt concept.
“We are excited to support The Conservation Alliance through our Factory Sale,” said Bottoms. “It reminds us and our customers that there is more to our business than product.”