据outdoorindustry.org报道，西雅图当地时间12月20日，美国知名的户外鞋服零售商宣布，已分别与BBDO Atlanta及Prometheus签约，帮其打点广告及网络业务。
作为多渠道的零售商，REI不仅在全美27个州内拥有100个零售店铺，直销渠道和在线业务也颇具规模。本周早些时候，该公司结束了近两个月的合作伙伴的甄选工作。这些被选中的代理除了将继续支持REI在广播，报纸，户外的传统广告模式外，还将配合其在数字/互动类节目上的推广，以弥补在线业务的不足。其中BBDO Atlanta 公司将负责REI公司广告方针的制定及实施；Prometheus将主管其媒介推广及在线订单的处理。
对此，REI主管营销的副总裁Tom Vogl 表示：" BBDO和Prometheus两个公司在户外界和REI心中影响力都很大。通过与他们的合作，相信会增加我们的业务量同时扩展我们在户外界的领域。通过媒体整合及举办新奇的活动，这两个团队都曾给其零售商客户带来很好的效益。"
"我们会创造奇迹的 "BBDO Atlanta 董事长兼首席执行官Chris Hall说， "REI 对户外市场的激情与热情，加上Prometheus富有责任的媒介推广，及我们的TotalWork'零售模式，这样的强强联合定会推动REI的发展进入一个新的台阶。"
Prometheus 传媒美国区营销董事Robert Habeck说："能与户外界的一流品牌合作我们感到很兴奋。希望通过我们专业的媒体推广将REI的优秀产品真正的传递到户外运动爱好者的手中。"
与两家公司合作的效果将会在REI08年春季的营销活动中初见端倪。
原文：REI Names BBDO Atlanta and Prometheus Media New Agency Partners
Seattle， WA， December 20th， 2007 - Recreational Equipment， Inc (REI)， a national retail cooperative providing quality gear and clothing， has awarded its national creative advertising and media buying accounts to BBDO Atlanta and Prometheus Media Services respectively.
As a multi-channel retailer with nearly 100 stores in 27 states and a direct sales division with catalog and online operations， the company completed its nearly two-month closed agency review process earlier this week. The selected agencies will support REI's traditional advertising programs of radio， newspaper outdoor， as well as digital/interactive programs that complement the company's online marketing efforts. BBDO Atlanta will provide strategic planning， creative and implementation of advertising programs and Prometheus will service the company's media planning and buying requirements.
"BBDO and Prometheus have an authentic passion for the outdoors and REI's brand，" said Tom Vogl， REI's vice president of Marketing. "The agencies will be valued partners as we work to grow our business and increase participation levels in outdoor recreation. The teams demonstrated their deep capabilities and successful track records for their retail clients through integrated media and creative campaigns."
"We have an opportunity to make magic，" said Chris Hall， president and CEO， BBDO Atlanta. "REI's passion and enthusiasm for the outdoor market， Prometheus' accountable media and BBDO's 'TotalWork' integrated approach to retail business should be a powerful combination to help drive REI to the next level."
"We're thrilled to be working with one of the top outdoor brands，" said Robert Habeck， managing director， US， Prometheus Media. "We look forward to combining our media expertise with REI's superior product offerings to really reach and engage outdoor enthusiasts."
Creative efforts resulting from the work of BBDO and Prometheus will first appear with REI's spring campaign， launching late March 2008.