据户外行业协会（OIA）网站头条报道，截至2007年10月，户外用品网上销量相比2006年10月增长了16％，销售额增长17％。若以一个滚动年为衡量标准的话（从2006年11月至2007年10月），销售额上涨了18％，销量上涨14％，商品平均售价上升了4％。
以过去的一个滚动年为标准衡量，近一年中，户外用品网上销售渠道的份额占户外产业的16.56％的，而去年同期为15％。如果以这样的增长率持续下去，相信在未来的5至10年之间，网上销售渠道所产生的销售额将占据户外产业总销售额的四分之一。
从2006年10月至2007年10月，户外运动服装销量增长了15％，销售额增长19％。在10月份，服装在传统渠道的销售比较疲软，其中高端户外外衣销售额下降了33％，但高端户外外衣在网上的销售额反而增长了19％。同时，装备配件、鞋类以及运动服装在网上的销量均大幅增长，仅10月份一个月期间，销售收入分别增长了21％、13％、24％。
原文：Internet Sales Continue To Increase
According to Outdoor Industry Association's (OIA) Topline Report, the Outdoor Internet channel increased 16% in units and 17% in dollars comparing October 2006 to October 2007. Sales for the rolling year (November 2006 to October 2007 versus the prior rolling year) were up 18% in dollars and 14% in units with average selling prices up 4%.
On a rolling year basis, sales in the Outdoor Internet channel now account for 16.56% of the outdoor industry compared to 15% for the previous rolling year. If the gap between the growth rate from the Outdoor Internet channel and the brick-and-mortar channels persists, then a full quarter of all Outdoor sales would be online by in five to ten years.
Outdoor apparel increased 15% in units and 19% in dollars from October 2006 to October 2007. Apparel sales in brick-and-mortar channels were relatively weak in October. While outerwear lost 33% in October in the Outdoor Specialty channel, outerwear sales increased 19% in Outdoor Internet. Equipment accessories, footwear, and sportswear were all strong performers in Outdoor Internet in October, with sales gains of 21%, 13%, and 24% respectively.
