近期,Adidas 与AC米兰再续10年赞助合约,合作关系将至2017年年底。根据新协议,除赞助比赛服饰外,adidas将设计、生产和推广一系列非体育的AC米兰商品。但双方均未透漏合约的具体细节。
“我们从1998年起就与AC米兰建立起合作关系,十年来我们共创辉煌,共同分享胜利果实。希望我们能一起走过更多的不平凡的岁月。”Adidas集团主席兼CEO Herbert Hainer对续约发表言论说,“每一天Adidas都与AC米兰携手共进,研发更多的先锋产品,创造更辉煌的足球事业。”
AC米兰俱乐部副董事长兼营销董事Adriano Galliani对此也表示:“AC米兰和adidas都是各自的行业巨头,拥有共同的战略目标和愿景,致力于品牌的国际化和创新。最初我们只是在传统的赞助领域合作,今天我们向adidas颁发全球通行证,允许其全面研发推广有关AC米兰的产品。”
在与adidas合作的过去10年当中,AC米兰赢得了9个重量级的头衔:2次意甲联赛头把交椅,1次意大利杯,一次意大利超级杯赛,2次欧洲足协杯联赛冠军,2次欧洲足协超级杯赛冠军和一个俱乐部世界杯冠军头衔,其中三个都是在2007年获得的。
原文:Adidas Extends A.C. Milan Deal; Nike Nears Same With Inter Milan
Adidas and A.C. Milan have extened their sponsorship deal until the end of 2017. Under the new agreement adidas will also design, produce, distribute and promote a wide range of non-sport related A.C. Milan merchandising articles. Terms of the deal were not disclosed by Adidas or A.C. Milan.
"We have been partners with A.C. Milan since 1998 and this has allowed us to share so many exciting victories. And we are looking forward to many more incredible seasons like this past one," said Herbert Hainer Chairman and CEO of the Adidas Group. "Every day adidas and A.C. Milan will work side by side to create more innovative products and to continue making football the most beautiful sport in the world."
"A.C. Milan and adidas are a strong couple. We share strategic visions, internationality and attitude to innovation," commented Adriano Galliani, Vice President and Managing Director of A.C. Milan. "We started with a traditional supplying contract and today we officially give adidas the worldwide licensing rights of our brand."
During the 10-year partnership with adidas, A.C. Milan added nine titles to its list of trophies: two Serie A titles, one Coppa Italia, one Italian Super Cup, two UEFA Champions Leagues, two UEFA Super Cups and one FIFA Club World Cup. Three of these titles were won in 2007.