2008年1月18日消息：teko®公司为“sustainability”一词赋予了新的含义，推出了一系列极具创新性的户外袜。该公司成立于2004年并于2005年经过短短一年的发展就荣获Backpacker杂志绿色环保奖。目前公司正准备进军欧洲市场。
基于产品在北美市场销量迅猛增长，teko®希望将产品推向欧洲市场，并在今年一月的慕尼黑ISPO展会上亮相。teko ®品牌将由总部设在英国的Anatom有限公司负责在欧洲的管理和代销。Anatom有限公司同时还是Superfeet®以及The Brannock Device®的代理商，曾在英国和爱尔兰代理14年之久，最近4年则负责整个欧洲地区的代理。Anatom被认为是业界最优秀的代理商。在过去六年中，Anatom有限公司还曾在英国和爱尔兰成功代理过另一知名袜子品牌，并于2007年12月31日双方圆满结束合作关系。
Teko ®将继续以严格的环保标准生产产品，并可能增加额外更多风格的产品以迎合欧洲顾客的口味。 在慕尼黑ISPO展会上， teko ®将展示出全部系列的高性能袜子，包括大家期待已久的冬季滑雪袜。
原文：teko® Announces Expansion into the European Market in 2008
January 18, 2008 — teko® the company that added a new meaning to the word ‘sustainability’ when it launched a range of highly innovative, performance socks back in 2004 and went on to win the Backpacker magazine Green Award in 2005, is expanding its distribution into the European market. teko® specializes in manufacturing with environmentally-sustainable materials and planet-friendly processes.
Based on strong growth in the North American markets and the opportunity that exists in Europe for environmentally-sustainable products, teko® is launching their products to European customers at the January ISPO Trade Show in Munich. teko® will be managed and distributed in Europe by Anatom Ltd, a highly respected UK-based company. Anatom Ltd has been the distributor for Superfeet® premium insoles and The Brannock Device® in the UK and Ireland for 14 years and more recently for the whole of Europe for the past 4 years. Anatom worked closely with Phil Oren for over ten years in the development and delivery of the FitSystem by Phil Oren® boot fitting workshops regarded by many, even today, as the best in the industry. Over the past six years Anatom Ltd has successfully distributed another leading sock brand in the UK and Ireland (this relationship ended amicably on the 31st of December 2007). teko® socks will continue to be made in the USA under the strictest of environmental standards. In Europe, teko® will offer an additional range of styles - the Summit Series – catering to the tastes of the European market. Carbon offsets will be purchased for the unavoidable overseas transportation of the socks.
Jim Heiden, CEO of teko® says, “This is a fantastic opportunity for teko® to grow our business by providing Europe with the best socks on the planet. At the same time, we’ll be spreading the word about sustainability, corporate responsibility and balance between people, animals and the planet. Anatom is the perfect partner for us in Europe. We are very excited to have them on board.”
At ISPO in Munich, teko® will be showing the complete range of performance socks including the long awaited winter sport ski and snowboard socks. Visit teko® in Hall B5, Stand #: 425.
About Teko® Socks:
Teko Socks: Best Socks ON the Planet, Best Socks FOR the Planet. Based in Boulder, CO, Teko® was founded on the belief that making high-performance outdoor products doesn’t have to leave a heavy impact on our ecology. Using only high-performance fibers and sustainable manufacturing processes, Teko creates performance socks that are safer for the environment. From the raw materials, all the way down to the recycled paper packaging, Teko’s product line features environmentally-sound materials, such as Organic Cotton, Ecopoly™ Recycled Polyester and EcoMerino™ Wool. Teko buys wind energy credits to ensure that 100% of the electricity used in manufacturing and operations is put back onto the energy grid from clean, sustainable American Wind. Teko is unique in that their eco-friendly commitment extends to its entire product line, supply chain, and daily business practices.
