近日，美国辛辛那提大学对外宣布，阿迪达斯已取代耐克，与该校橄榄球队签订长达4年的服装鞋袜赞助协议。该协议从2008学年开始至2011学年底结束。
辛辛那提大学的18项体育运动均列入这份价值1150万美元的赞助协议中，其中340万美元用于橄榄球队项目建设，大约每年投入82.5万美元。辛辛那提大学橄榄球队的前任赞助商是耐克，每年向该校投入9万美元用于橄榄球队的发展，其合约于2007年到期。
作为合约的一项，阿迪达斯在合作期间每年向该校橄榄球教练Brian Kelly支付10万美元，篮球教练Mick Cronin支付11万美元。
辛辛那提大学足球队与阿迪达斯的签约意味着双方的合作达到最高潮，2006-07年度，阿迪达斯与辛辛那提大学签订了15项体育项目的合作协议，其中包括男女篮球，2007-08年度签下了男女足球，现在2008-09年度又与橄榄球队的达成协议。
由于阿迪达斯将提供比赛服装，辛辛那提大学橄榄球队熊猫队在下一季度比赛中将披新战袍。新队服将于4月26日在Nippert 体育馆的进行的春季赛中揭开面纱。
在与阿迪达斯达成合作协议前， New Balance, Under Armour还有耐克都曾与辛辛那提大学接洽过。
原文：Adidas Signs Deal with the Univ. of Cincinnati
SportsOneSource Media Posted: 1/15/2008
The University of Cincinnati announced that it entered into a 4-year agreement with adidas to supply apparel and footwear to the UC football team beginning with the 2008 season. Adidas replaces Nike.
All 18 of UC's sports will be affiliated with adidas as part of an $11.5million compensation deal, $3.4 million of which goes to the football program, or roughly $825,000 per year. UC's previous football deal with Nike, which expired in 2007, was worth $90,000 a year
The new deal runs through the 2011-12 school year.
Football coach Brian Kelly will receive $100,000 per year as part of the deal. Basketball coach Mick Cronin gets $110,000.
The football agreement is the culmination of a process of partnering with adidas that began in 2006-07 with 15 sports, including men's and women's basketball. Men's and women's soccer signed with adidas for 2007-08 and now football in 2008-09.
With adidas now furnishing apparel to the football program the Bearcats will have newly designed uniforms for next season that will be unveiled at the annual spring game on April 26 at Nippert Stadium.
The school also negotiated with New Balance, Under Armour and Nike before reaching the agreement with adidas.
