上周五，德国慕尼黑国际展览公司宣布，为进一步扩展与尼尔森商业传媒的合作，满足快速变化的欧洲体育市场的需求。决定暂时停止举办Ispo 夏季展，同时着手准备一个新型的欧洲展会。
对于此举的原因，该公司解释到当前越来越多的户外厂商和零售商背弃夏季展而转投竞争对手的户外展，对今年夏季的体育市场造成了重大的影响，为应对此情况而做出了上述决策。其中慕尼黑公司特别透漏了两点变革的细节。
1. 对各参展商的主题设置进行进一步细化，例如分为跑步、户外 、潜水、皮划艇、采购等多方面，并采取多种方式进行展示
2. 快速推进全球化进程，扩大国际影响力
“户外行业协会告知我们户外厂商和零售商多次展开讨论，认为夏季展作为行业内的交流平台，其存在的必要性很大，慕尼黑国际展览公司的CEO Manfred Wutzlhofer 对此表示， “在与采购协会Intersport and Sport 2000及行业协会世界体育用品协会(WFSGI)，德国体育用品协会(BSI)及德国体育用品零售商会达成一致后，我们决定暂时取消涉及范围过广的ispo夏季展，但一个新的采购展将会在今年夏天启动。”
Wutzlhofer 说今年夏天将举办跑步产品展和欧洲体育用品采购展。
作为全球第一个Running 行业的B2B展会，由慕尼黑国际展览公司主办的Running Order展将在2008年6月29日-7月1日之间在慕尼黑订货中心举办。“跑步用品是整个体育产业的重要组成部分，大约占整个体育零售市场的20%左右.为此Running Order展将首次为全球跑步用品的生产商和零售商搭建一个B2B的商业平台。”ispo 集团负责人Tobias Gr？ber说道。
慕尼黑国际展览公司将于LEX集团（跑步、徒步产品零售商协会）联手举办Running Order展，以跑步鞋系列、服装及饰品，铁人三项产品，北欧徒步类，运动营养学，跑步分析方法及物料管理为主题，将该展会分为若干不同的展区。
对于与慕尼黑国际展览公司的这次合作，LEX集团主席Christian Bossow表示：“我们希望通过Running Order展这个契机，将LEX集团提升到新的高度并重新定位我们在市场上的地位。”
除了举办跑步产品展，与此同时，欧洲体育用品采购商会（Sports Source Europe）将携欧洲众多的供应商和展商参加欧洲体育用品贸易洽谈会（Sports Source Europe），它将同跑步运动产品展并驾齐驱，成为拉动欧洲体育市场的重要力量，同时该展会在形式内容上将融入更多的时尚元素。慕尼黑国际展览公司认为对于生产成本较高的欧洲来说，展会无疑是促进厂商和零售商合作洽谈的一种最佳方式。“2007年慕尼黑国际展览公司在亚洲首次举办了一场类似的展会-国际运动用品和运动服装采购展，第二届将于10月底在我国香港举行。
Ispo 主席Gröber说：“在Ispo展会上，越来越多的参展商和零售商对我们说有必要在欧洲搭建一个独立的采购平台。对他们来讲，这样一个展会要比去一个单纯的采购市场有效多了。因为现在体育用品越来越时尚，越来越贴近生活，也越来越受到短期潮流驱使。目前除了亚洲是欧洲体育产品的重要生产基地和原料产地之外，北美和东欧在欧洲体育产业中的作用也越来越重要了，其中土耳其和葡萄牙的作用更不容忽视。”
明年夏季，慕尼黑集团还要开辟一个体育服装展，更多的关注体育服装届的时尚元素。
“我们一直很关注运动产业的发展态势，同时计划在2009年为有创意的运动生活方式搭建展示的平台。”
与尼尔森商业传媒结成战略联盟
为进一步扩大在全球展会行业的影响力，日前慕尼黑国际展览有限公司与北美最大的体育用品展主办商尼尔森达成战略联盟关系。
原文：ispo summer Suspended While Organizer Retools
www.8264.net 03/09/2008 21:14
Messe München GmbH has suspended its ispo summer show until further notice, broadened its alliance with Nielsen Business Media and is lanuching a show for Europe to meet growing demand for quick-turn sourcing in the sporting goods industry, the German company said Friday.
The company said the changes, which follow the defection of many outdoor vendors and retailers to the competing Outdoor show, addresses far-reaching changes in the summer sports market. (See today's related story "OutDoor 2008 Reports Early Vendor Bookings.")
Messe München pointed to two changes in particular:
strong segmentation in individual areas such as running, outdoor, canoe/kayaking, sourcing, etc. with their own actors, order periods, industry demands as well as lifestyles, and
rapidly progressing internationalization.
"The industry has confirmed to us in numerous discussions with exhibitors and retailers that the need for platforms in the summer remains substantial," said Manfred Wutzlhofer, CEO of Messe München. "In agreement with the purchasing associations Intersport and Sport 2000 as well as the industry associations World Federation of the Sporting Goods Industry (WFSGI), German Association of the Sporting Goods Industry (BSI) and Association of German Sporting Goods Retailers (VDS), we consequently decided to suspend ispo summer with its very wide range of offers until further notice."
New sourcing show to accompany running show this summer
Wutzlhofer said the industry will still be able to use its Running Order Show and Sports Source Europe to conduct business this summer.
Messe München is positioning The Running Order Show as the first B2B event for the Running segment worldwide. The show will run in the Munich Order Center (MOC) from June 29 till July 1, 2008.
"With that, we are providing the sole B2B platform worldwide for the
running segment, which is the driving force of sporting goods retail sales with approximately 20 percent of sales," said Tobias Gröber, head of ispo Group.
The trade fair will be held in collaboration with the LEX Group, the leading retailers' association for running and walking.
The Running Order Show is divided into the areas of shoes, clothing, accessories, triathlon, Nordic Walking, nutrition, running analysis methods and materials management.
"We expect that the Running Order Show will provide new stimuli for positioning ourselves on the market in the coming years," said Christian Bossow, managing director of the LEX Group.
Fashion emphasis raises demand for quick-turn sourcing
Sports Source Europe, meanwhile, will bring suppliers and exhibitors in Europe together with a new show - Sports Source Europe - which will run parallel to the new Running Order Show at the MOC. Messe München is billing that show as a way for vendors and retailers to source product more quickly out of low-cost countries encircling Europe. Messe München launched a similar show - Sports Source Asia - in Asia last year.
"At our trade fairs, an increasing number of exhibitors and wholesalers with their own brands have spoken to us about an independent sourcing platform in Europe," Gr?ber said. "It is a lot more efficient for them than visiting individual sourcing markets. Because sporting goods are becoming increasingly more fashionable and more oriented to lifestyle, they are increasingly subject to short-term trends. In addition to Asia as the leading production region for sporting goods, sourcing markets at the doorstep of Europe such as North Africa and Eastern Europe and especially Turkey and Portugal are becoming increasingly more important."
Messe München will launch anotther trade show in Munich in Summer 2009 focusing on the growing fashion element in sports apparel.
"We are paying special attention to the growth segment of sportstyle in this," said Wutzlhofer. "Consequently, we are planning a platform
for sports-inspired lifestyle in 2009."
Strategic Alliance with Nielsen Business Media
Messe München GmbH also said it has concluded a strategic alliance with the largest North American sports trade fair organizer Nielsen Business Media to be able to act in all important markets worldwide.
"The creation of lucrative new markets, above all in China, is contributing to the continual internationalization of the sporting goods industry," said Wutzlhofer. "Consequently, we have concluded a strategic alliance with the biggest North American sport trade fair organizer Nielsen Business Media. Together, we are represented in all important markets worldwide. Thanks to this cooperation, we can also expand our activities substantially in the important North American market. In addition, we are planning to hold trade fairs jointly on new markets."