China 2.0: The Transformation of an Emerging Superpower And the New Opportunities

基本信息·出版社：Wiley

·页码：256 页

·出版日期：2010年01月

·ISBN：0470824239

·International Standard Book Number：0470824239

·条形码：9780470824238

·EAN：9780470824238

·装帧：精装

·正文语种：英语

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内容简介  Web 2.0 has been much more profound in its impact on China than on any other country. China is in the midst of a radical transformation that has-thus far-not been well understood, especially by foreigners. Interconnection and collaboration among Chinese citizens using Web 2.0 is real and massive, and the level of connectivity is staggering. The mobilization of public opinion has caused a new social order in China.Besides fundamentally altering the social order, Web 2.0 is impacting massively on the way that information is distributed and the way public opinion is handled. Even more profoundly, it is creating a level of political transparency and institutional reforms which China has thus far avoided. It is no exaggeration to claim that a completely new era -China 2.0- has arrived.This book maps the ways in which China is being transformed socially, politically, technologically and economically-and the implications of those changes for a variety of stakeholders. One thing is absolutely clear-engaging with China on the basis of previous philosophies and practices will not work in China 2.0.While China 2.0 poses new challenges, it also creates a multitude of new opportunities. At a time in world economic history when options are disappearing much faster than they are being created, and in which new crises appear on an almost daily basis, understanding China 2.0 should not be regarded as something that is merely interesting but, rather, as something that is imperative.

作者简介Dr. Marina Zhanghas over 15 years of experience in management consulting and executive education in diversified cultural contexts. She works as a management consultant and coach, and lectures at various universities in and outside of China. Her specialty is in high-tech startups, technological innovation in the network economy and cross-cultural management. Marina obtained her bachelor’s degree in biological sciences from Peking University, and her MBA and PhD in management from the Australian National University. She is lives in Beijing with her husband and two daughters.Marina is the author ofHigh-Tech Entrepreneurship in Asia(Edward Elgar, 2007).

Bruce W. Steningis Professor of Management and Vlerick International Dean to the BiMBA Program in the National School of Development at Peking University. He is the author of six books, includingThe Chinese Business Environment, and over 60 scholarly journal articles.  

专业书评Marina Zhang addresses her topic with vigor and a touch of involved passion that is often missing from the clinical analyses that frequent the China business bookshelves. The impact of technology on China's development and the way it is so thoroughly informing China's economic and social transformation is a significant insight which Ms. Zhang's book explores in well-researched detail and through fresh eyes. China 2.0 is a cogent and worthwhile addition to any China businessman's or scholar's bookshelf.

--Clinton Dines,Former CEO, BHP Billiton ChinaThere is no lack of opinions about China, and certainly there is much information. Those that succeed know how to find information that is factual, rich and that can serve as a guide. That is what China 2.0 does. It is a resourceful guide for anyone looking for success in China's booming economy.

--Scott Kronick,President, Ogilvy Public Relations Worldwide, BeijingWant to reach China's one billion consumers? ThenChina 2.0will be your indispensible guide to understanding this transforming giant, from leveraging Internet and Web 2.0 channels to working with China's emerging private capital markets. Don't venture into China without it!

--Charlene Li,Partner, Altimeter Group, and Co-author ofGroundswellA key question in China's evolution towards a fully modern economy is whether it can develop efficient and possibly new types of firm and new social institutions. This will depend heavily on how information comes to be handled. This pioneering book compellingly explores this highly significant new question.

--Gordon Redding,Professor of Asian Business, INSEAD, and Author ofThe Future of Chinese CapitalismThe unique and compelling viewpoint offered by Marina Zhang on the changes in China, and the impact that new and emerging technologies are having in this transformation, makesChina 2.0a positive exception to the question of whether or not the world really needs another China business book.

--Michael Ricks,CEO, Investor Growth Capital Asia Limited, and Former CEO, Ericsson ChinaThis book opens the lid on the new era that has begun inside China as it is transformed by the power of new technologies, led by Web 2.0. With insights that only an insider can bring, it deftly highlights the opportunities and challenges for business people, policymakers, researchers and students alike. If reading this book doesn't open your eyes, cause you to abandon old prejudices and lead you to redefine your responses to one of the most far-reaching developments in the world today, then nothing will!

--Peter J. Williamson,Professor of International Management, Judge Business School, University of Cambridge, andAuthor of Dragons at Your Door

目录

PrefaceOutline of the Book1. China 2.0 Express Has Arrived

China's Digital Revolution

The Collective Power of the Chinese Public

Confl ict of Civilizations

Neither Black Nor White, But Gray: China's Unique Business System

"A Harmonious Society": Political Slogan or Imperative for Sustainability?

"Mountain Village Version": Can China Be Truly Innovative?

Can China Save Capitalism?

Notes2. Chinese Walls Are Falling Down

Information Cascades: Mechanism for Mobilizing Public Opinion

China Is Getting Flat

From Personal Letters to SMS in Everybody's Hands

The Rise of Grassroots Reporters

The Emergence of Handheld Media

The Digital Revolution of Media

Upset the Chinese Public at Your Peril

Key Messages in This Chapter

Notes3. One Billion Consumers Are Waking Up

The Emerging "Black Collar" Class

The Rising White Collar Class

The Untapped Blue Collar Class

Interactive Marketing to Identify and Reach Potential Consumers

At Long Last, the Consumer Is King in China

Leveraging the Crowd Wisdom of Consumers

Lock in Consumers' Attention by Enhancing Their Experience

The Double-Edged Sword of Interactive Marketing

The Invisible Hand Behind Interactive Marketing

Brand Building Through Delivering Cultural Values to and Emotional Connections with Consumers

Window Shopping Online, Purchasing in Person

Can China's Consumption Power Stabilize the World Economy?

Case Study: Contaminated Baby Formula and China's Hidden Unharmonious Society

Key Messages in This Chapter

Notes4. The Mix of China's Capitalism

It Takes Two to Tango, But Can Three Dance Together?

Private Capitalism: Surviving in the Niche

State Capitalism: Representing the Country

International Capitalism: Bridging China with the World

China's "Sarbanes-Oxley Act"

Foreign "Hot Money": Just Because You're Paranoid Doesn't Mean They're Not After You

Key Messages in This Chapter

Notes5. Building a Harmonious Society

China's Political Regime

Military Actions Follow the Party's Order, But Political Power Comes from the Barrel of a Gun

Unharmonious Elements Challenge Sustainable Development

The Revolution in the Party's Ideology: The More Things Stay the Same, the More They Change

The Road to a Harmonious Society

Land Reform: Sweeping the Minefi eld

Rebuilding the Party's Accountability

Key Messages in This Chapter

Notes6. The Dawn of China's Century?

China Is Roaring onto the World Stage

Lenovo Group, the Flagship of China's Globalization

China Needs the World

The World Needs China

Reality Check: Is Chinese Manufacturing a Worldwide Powerhouse?

Chinese Nationalism: Victim Mentality or National Pride? 250

Can China Convince the World That Its Global Ambitions Are Benign?

Can China Save Capitalism?

Key Messages in This Chapter

Notes7. The Financial Crisis, China's Reaction, and New Opportunities

China's Reactions to the Global Financial Crisis

Crises Also Create Opportunities

New Opportunities

Key Messages in This Chapter

NotesAfterword

Not All Revolutions Are Bloody

Web 2.0's Impact in China

What Next?

Notes

Index

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