生物制药业--哈佛商学院案例精选集（英文影印版）实务系列
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作者： RH海伊斯等 编写
出 版 社： 中国人民大学出版社
出版时间： 2002-9-1字数： 414000版次： 1页数： 181印刷时间： 2002-9-1开本：印次：纸张： 胶版纸I S B N ： 9787300041773包装： 平装编辑推荐
Each item in this collection has been chosen because it reveals it reveals important elements that shape today's biotechnology and pharmaceuticals.Each of the seven items is introduced with a summary and followed by a set of "Questions and Ideas to Consider"that we hope will drive you to the Internet for more research!
内容简介
Welcome to this entry in the From the Field Series of case collections from HBS Publishing.We have three main objectives for this series:
To enrich readers'understanding of business by presenting coherent collections of fieldbased research published by Harvard Business School.Understanding business involves much more than earnings reports and news headlines.It means understanding how managers perceive and analyze the complex challenges their companies face and the strategies and tactics they devise in ersponse.For nearly a centry HBS has been researching the world of managers form inside companies and delivering their stories to facilitate superior teaching and learning.You won't find easy answers or quik fixes in these cases,but you will discover balanced,detailed pictures of industries,markets,and technologies,and the intelligetn professionals who-like you-are trying to cope with them.
作者简介
目录
The Pharma Giants:Ready for the 21 Century?
Eli Lilly: The Evista Project
Merck-Medco:Vertical Integration in the Pharmaceutical Industry
Novartis:Betting on Life Sciences
Biopure Corporation
Millenium Pharmaceuticals,Inc,(A)
From Mananing Pills to Managing Brands
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