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　　分類: 图书,进口原版书,Business & Investing（商业与投资）,Industries & Professions（产业与行业）,Retailing,
　　品牌: George Whalin

基本信息出版社:Portfolio Hardcover (2009年5月28日)精装:240页正文语种:英语ISBN:1591842603条形码:9781591842606产品尺寸及重量:22.9 x 16.3 x 2.5 cm ; 409 gASIN:1591842603

商品描述内容简介How small, one-of-a-kind businesses can break through among giants

Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies and explores twenty-five highly popular and profitable independent stores from around the country. Unlike the mom-and-pops of yesteryear, these businesses embrace technology and innovation, generate word of mouth, and turn their size into an advantage. They include:

• ABC Carpet and Home in New York City

• Powell's City of Books in Portland, Oregon

• The Junkman's Daughter in Atlanta

• Jungle Jim's International Market in Fairfield, Ohio

Readers will be inspired by how these independent stores are thriving and take away lessons they can apply to their own businesses.媒体推荐"I simply loveRetail Superstars! While it is an incredible collection of great stories of wildly successful independent retailers, the truth is that a chain-store CEO or a regional director, or a training or accounting department boss, can learn invaluable lessons from these pages. Bravo to George Whalin for a superb job!"

-Tom Peters, business guru and bestselling author

"Most business books are filled with tales of extraordinary people overcoming incredible odds to do world-changing things. That's off-putting and not particularly realistic for the rest of us. The cure is right here--a book filled with ordinary people obsessed with making something better, something remarkable, something that brings joy to the world. They can do it and you can do it too. Start right here, right now."

-Seth Godin, author ofTribesandPurple Cow

"Independents do it better. George likes retail mavericks, the places where visionaries are still at the wheel. Great stories."

-Paco Underhill, author ofWhy We Buy

"George Whalin's passion for retailing shines through on every page of this terrific book, as he takes readers on a magical tour of the twenty-five greatest independent retailers in America. If you're in retail,Retail Superstarsis must reading. If you're not, you're going to love the ride."

-Bo Burlingham, editor at large,Inc.magazine; author ofSmall Giants: Companies That Choose to Be Great Instead of Big

"A fascinating and sentimental journey inside some of the most unique retail experiences in America. In each case an individual entrepreneur with a vision created a store like no other: the biggest, the best, the craziest...and it proves there will always be a place for the independent retailer."

-Jimmy West, executive director, Leading Jewlers Guild

"What a great service George Whalin has provided to the retail industry! As only he could do, Whalin is raising the bar on all retailers everywhere. Now takes his challenge: make your store the 'distinguishable and remarkable' twenty-sixth superstar!"

-Patricia M. Johnson and Richard F. Outcalt, cofounders, The Retail Owners Institute(R)

 

 

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